Happy Memorial Day!

Published May 25, 2015 by Mayrbear's Lair

Memorial-Day-2015

Happy Memorial Day Everyone! Celebrate Safely!

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History has taught us over and over again that freedom is not free. When push comes to shove, the ultimate protectors of freedom and liberty are the brave women and men in our armed forces. Throughout our history, they’ve answered the call in bravery and sacrifice. – Tim Pawlenty

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Great gifts for graduates

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

Mayr’s Author’s Page

Viral Marketing Campaigns

Published May 22, 2015 by Mayrbear's Lair

Viral-Marketing1

Our focus of discussion this week has been on marketing strategies online and how more and more companies have achieved successful outcomes when their consumers spread the word about their brand and create a viral effect. This is because the response from users is genuine. What my research uncovered on this topic, is that to make an online marketing strategy effective, marketers must develop their campaigns knowing that word-of-mouth strategies will help them connect to relevant audience members.

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A recent example of an advertising campaign that went viral was a promotional ad for the theatrical release of a very popular remake of the 1970s movie Carrie. The advertising company hired a professional film crew and worked in partnership with a small Manhattan café where the event took place (Telekinetic Woman Pranks Coffee Shop Customers!, 2013). The environment was secretly set up by the professional crew prior to the shop opening adding special effects components to make the reaction from the patrons more believable. Actors were hired to play out a short scene and cameras were strategically hidden to capture the event while  innocent patrons witnessed the action that transpired.

carrie-viral

Once the event was set in motion, the male performer began to agitate a young female patron at the cafe that was engaged in her studies. The young man deliberately spills her coffee on her computer workstation. This caused the young woman to react and lose her composure. Losing her temper created a chain reaction to where she became so angry she began to use what seemed like telekinetic powers to throw the man against the wall and with the wave of her hand, he starts elevating up while pressed against the wall to the full height of the ceiling. In the meantime, her anger has not subsided and she begins moving the café furniture, tables and chairs out of her way as well, with the wave of her hand, as if by magic.

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The expressions and genuine screams from unsuspecting patrons was priceless! Afterwards, they were advised it was all part of a hired crew to create a promotion for the upcoming movie Carrie. Needless to say, the video went viral, effectively displaying another clever and unique strategy that one firm used to communicate a brand’s message.

Well, that’s a wrap for this week. Thanks for stopping by! Next week, we will be taking some time off to celebrate the Memorial Day weekend. Until next time … stay organized!

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“The key to success is discovering your innate power and using it daily.” – Les Brown

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Great gifts for graduates

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

Mayr’s Author’s Page

References:

Mayer, M. G. (Producer). (2013). Telekinetic Woman Pranks Coffee Shop Customers! [Motion Picture].

The Viral Effect

Published May 20, 2015 by Mayrbear's Lair

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On Monday we began our discussion on marketing strategies online, today we continue this examination by looking more closely at the how the Web has transformed the way people interact with each other. For instance, a variety of services have been developed to help keep people stay in touch with each other whenever they want, from where ever they want with speed and ease. In short, society is interconnected in a way that has improved our lives considerably just with a few keystrokes and clicks of our electronic devices. In my ebook, The Mission of Corporate Strategic Behavior (2014) I begin with pointing out how strategic management plays a significant role in determining a company’s future. While many executives considered strategic planning a once-in-a-while event, leaders have now embraced an innovative concept and view the strategic planning process as a fine art; one that requires cultivation in order to achieve desired goals (Berry 2014). In other words, if executives are looking to make a splash with a viral marketing campaign, advertisers must develop, adopt and implement strategies more frequently and keep up with industry changes.

social media logos oil

In his book, Viral – How to Spread Your Ideas Like a Virus, Adams (2013) asserts that although we can connect instantly, this same element has created a high level of deafening noise and clutter to penetrate. As a result, consumers experience a bombardment from advertisers trying to reach them, aware that people are only focused on what is relevant to them at that moment. Because of this, marketers are now beginning to comprehend that providing value alone is not enough to grab a viewer’s attention. If it does not include an innovative idea or unique presentation, for example, advertisers will have a harder time getting through to the masses (Adams, 2013). To make an impact in the online marketing community, it helps to have an idea that is fresh, new, different, and remarkable. Most people are under the impression that success can occur overnight. However, generally, that is simply not the case. There has to be a tipping point. In other words, once the idea reaches a certain critical mass, the idea then causes a crescendo, that like a virus, goes on to produce an epidemic. This happens faster now because of the interconnectedness within the global network.

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There are many examples of things that have gone viral like Yahoo, Facebook, Twitter, Google and Harry Potter. They all went viral because they provided unique value and were innovative brands. The length of time varied from weeks, to months, to years but what set them apart from all the others was that they offered value in a unique fashion. In their book, Integrated Advertising, Baack and Clow (2013) contend that the primary reason people are on social networks is to showcase themselves. Successful corporations are now using this strategy to connect closer with consumers. Social media acts as a platform for advertisers to reach their prospects so that they will then share that information with those they care about (Baack & Clow, 2012). In other words, marketers who want their campaigns to go viral online utilize social networks to create campaigns that will spread by word-of-mouth. This kind of strategy can be more effective because advertisers know that word-of-mouth is a more targeted approach and therefore, has the power to be more persuasive.

 On Friday we will conclude our analysis of online marketing strategies. Until then … stay organized!

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“Marketing is not an event, but a process … It has a beginning, a middle but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson

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Grad gifts mission-breaching

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

Mayr’s Author’s Page

References:

Adams, R. L. (2013). Viral – How to spread your ideas like a virus. Amazon Digital Services, Inc.

Baack, D., & Clow, K. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Upper Saddle River, NY: Pearson Education, Inc.

Berry, M. A. (2014). The mission of corporate strategic behavior. USA: Kindle Direct Publishing.

Online Marketing Strategies

Published May 18, 2015 by Mayrbear's Lair

online-marketing

As part of the research work for my master’s program in Organizational Management at Ashford University, I was asked to define what viral marketing is and explain why it is a valuable online marketing strategy. One thing I was sure that my investigative work would uncover is that viral marketing is a very effective strategy advertisers use to spread their message from one person to another. In fact, this is a tactic that counts on individuals’ ability to get excited about something so that they will go out and share it with friends and family through various social media outlets.

iPhone 6

The research work I conducted helped me understand various reasons why things like wristbands, nonfat Greek yogurt, the Atkins and South Beach diets, iPhones, and the Macarena caught on. In his book, Contagious: Why Things Catch On, Berger (2013) explained that fads like these are forms of social epidemics – instances where ideas, products, and behaviors became a part of public consciousness that was helped spread by word of mouth. According to Berger’s research, there are three main reasons why products go viral: (1) they are innovative products of high quality or ideas that offer value; (2) they are products or services that have been given discounts or offer equal value as their pricey competitors; and (3) they offer unique advertising efforts (Berger, 2013). Although it is fairly easy to identify samples of social contagion, it is actually much more difficult to get something new to actually go viral.

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One reason some products and ideas become sensations is because they are just better products. In other words, when items come along that function more efficiently or offer a unique experience, people tend to want to own them. For example, earlier models of television and computer monitors were large and weighed considerably. Flat screen sales skyrocketed because they offered larger screens and weighed less. It doesn’t take a rocket scientist to figure out why these items became a sensation.

Value of Strategic Management Aug 2014

In my eBook (also available in audio book format), The Value of Strategic Management (2014), my research work provides more details on how companies strategically develop management plans to entice consumers and get them excited about their brand so that they will take some kind of action to help spread the word. This research work also helped me understand how the Avon Company came up with a marketing plan to breathe new life into the firm that was once an industry leader in direct sales beauty products. What I discovered is that leaders at the Avon Company came up with an effective marketing plan, that was aimed to excite a new generation of women about their innovative new products. In doing so, they were instrumental in helping the brand regain momentum and earn them a higher status in the global marketplace (Berry, 2014). In short, leaders that focus their online marketing strategies to appeal to consumers emotions, are in a better position to encourage viral marketing and improve the firm’s overall performance.

That’s it for today! On Wednesday we will continue our online marketing discussion. Until then … stay organized!

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“The present is theirs; the future, for which I really worked, is mine.” – Nicola Tesla

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Graduation Ad Ethics and Mission

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

Mayr’s Author’s Page

References:

Berger, J. (2013). Contagious: Why things catch on. New York, NY: Simon and Schuster.

Berry, M. A. (2014). The Value of Strategic Management. USA: Amazon Digital Services, Inc.

Six Master Leadership Skills

Published May 15, 2015 by Mayrbear's Lair

leadership-styles

Today we conclude our discussion on the styles of leadership that are most effective. In my eBook, Ethics in the Real World (2013) my research work revealed that an individual’s attitude and values reflects their predispositions toward other people, objects, concepts, and events. They rely on their experience and perceptions to solve issues sometimes allowing their emotions to govern the thinking and decision-making process. An individual, for instance, without suitable self-management skills, may experience more challenges in social situations and make different decisions than a confident manager with self-esteem. In addition, a leader that lacks self-awareness may be unable to pick up on the feelings and emotions of others. This can make it difficult to develop healthy relationships because of an inability to relate with compassion to other people (Berry, 2013). All of these components can help shape an individual’s leadership style and what they perceive as ethical behavior.

leaders-lg_0In my experience, the best leaders are those that continue to re-examine outdated views and business paradigms to develop, or upgrade systems, maintain smooth operational functions, and inspire staff members to achieve high production rates. This style of leadership exhibits a kind of manager who makes mindful choices and works diligently to keep morale up.

In his book, Leadership Aikido, John O’Neil (1999) introduces six concepts inspired by the martial arts tradition that focuses on victory without harm. The following six master practices helps to provide an outline that managers can use to assess and develop an effective leadership style:

  1. Cultivating self-knowledge;
  2. Practicing the paradoxical art of planning;
  3. Speaking the language of mastery;
  4. Letting values drive the decision making process;
  5. Turning failure into success; and
  6. Heeding the law of unintended consequences (O’Neil, 1999).

O’Neil asserts that through the elements of Aikido, leaders are in a better position to identify and overcome what he defines as the five inner enemies that can impede progress: (1) failure to grow emotionally; (2) failure to make creative decisions; (3) failure to empathize; (4) failure to manage ego; and (5) failure to overcome alienation and boredom (O’Neil, 1999). This perspective embraces personal power and energy as the vital components for developing effective leadership styles.

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My research work on leadership styles, led me to conclude, that being liked is not the most important component of an effective leadership style. I do believe, however, that when developing a leadership style that will yield successful results, individuals must cultivate the ability to garner high levels of trust and respect and by doing so, they will automatically be liked.

The truth is, leaders will not always be able to produce satisfactory results for everyone in the workplace because not all policies and regulations enforced are popular. It is imperative nonetheless, that managers display a kind of leadership style that staff members can accept – one that commands respect, nurtures relationships, and builds employee loyalty. In other words, if a manager is not acknowledged, valued, or venerated on some level, it will be difficult to achieve objective goals and experience higher levels of success in the organization.

Well, that’s it for this week. Thanks for checking in! Until next time … stay organized!

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“Trust your own instinct. Your mistakes might as well be your own, instead of someone else’s.” – Billy Wilder

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Ethics and Breaching Audio book Ad

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

Mayr’s Author’s Page

References:

Berry, M. A. (2013). Ethics in the Real World. USA: Kindle Direct Publishing.

O’Neil, J. (1999). Leadership aikido. New York, NY: Three Rivers Press.

 

Cultivating Leadership Styles

Published May 13, 2015 by Mayrbear's Lair

leadership-good-leader-role-model-peak-performance

On Monday we began our initial examination on leadership styles and discussed whether being liked is more important than achieving end results. Today we continue this analysis by identifying different kinds of leadership styles. When I was conducting research for my ebook, Ethics in the Real World (2013) I discovered that the ability to distinguish and administer information from perceptions, stimuli, and emotional cues defines a person’s emotional intelligence (EQ). The EQ of a person plays a key role in the development of an individual’s ethical perceptions in both their personal and business relationships, particularly for those with constant social interaction.

inadequate leadership

A person’s cognitive ability, or beliefs and perceptions about any given situation, for instance, can influence the way they judge, react to, and respond to their environment (Berry, 2013). I also learned that a person’s EQ plays an important role in how individuals discern satisfaction in their lives and create career experiences based on their own values in addition to what that person perceives is acceptable or unacceptable behavioral choices.

Ethical Leadership 2

According to Jeffrey Glanz (2002), many studies have been conducted to determine the best style of leadership, and the majority of researchers concluded that the most effective leadership style is one that exhibits varying degrees of the following virtues: (a) courage, (b) impartiality, (c) empathy, (d) judgment, (e) enthusiasm, (f) humility, and (g) imagination (Glanz, 2002).  In other words, these are the components that are at the core in the development and cultivation of successful leadership styles.

On Friday we will conclude our examination on effective leadership styles. Until then … stay organized!

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“Success comes from taking the initiative and following up or persisting.” – Tony Robbins

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Perfect for graduation

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

References:

Berry, M. A. (2013). Ethics in the Real World. USA: Kindle Direct Publishing.

Glanz, J. (2002). Finding your leadership style. Alexandria, VA, USA: Association for Supervision and Curriculam Development (ASCD).

Styles of Leadership

Published May 11, 2015 by Mayrbear's Lair

Ashford Diploma

When we are assigned leadership roles, most of us want to be accepted and liked. However, leaders that are concerned with just being accepted and liked, often find themselves going out of their way to achieve this goal, which can sometimes lead to creating bigger challenges. During my graduate research work at Ashford University, the professor in my Organizational Management Behavior course asked us to contemplate what style of leadership we believe is the most effective for managing an organization. The focus of our discussion was centered on whether it is important to be well-liked, or whether the final results and reaching organizational goals were all that really mattered.

Ethics audiobook review ad

For my eBook, Ethics in the Real World (2013), I began my research work on the topic of leadership ethics, by drawing from personal experiences working with managers whose strong leadership styles included good intentions and solid goals, but evolved into a style of leadership that produced ineffective results. This shift can occur because: (a) managers lose sight of the goal, or (b) the power they experience in this managerial role, supported by a strong ego, can distort a leader’s perceptions which in turn attributes to their losing sight of the original vision and goal. This can also happen to leaders in powerful positions that have no one to answer to. In extreme cases, these kinds of leaders may become dangerous individuals, because unlimited power, with unlimited compassion, tends to encourage unlimited corruption (Berry, 2013). This is the kind of arena that cultivates a fertile atmosphere for individuals with personality disorders to thrive; often unable to recognize inappropriate conduct or worse, unable to perceive that a problem even exists!

ethical-leaders

The reality is, the nature of today’s business world produces constant change. To develop an ethical organization, strong leadership expertise is required to handle potential problems with intelligence, diplomacy, and efficiency. In truth, every leader exhibits talent differently. There really is no one way of leading that is better than another. In his book, Finding Your Leadership Style, Jeffrey Glanz (2012) too asserts that anyone can lead to a certain degree, and agrees that not all leaders will yield the same results (Glanz, 2002). That is also due to the fact that each individual relies on their own unique experiences and influences in the decision making process.

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Visionary leaders that demonstrate a charismatic style, for example, tend to achieve their goals more consistently and can experience higher levels of success. This class of leadership style tends to be effectively equipped at coping with change, delivering guidance, and instituting direction by communicating a vision that generates enthusiasm. These are transformational leaders that: (a) propagate trust, (b) encourage the development of leadership skills in others, (c) exhibit self-sacrifice, and (d) most significantly, serve as moral representatives. This style of leadership is focused on objectives which transcend the leader’s own immediate needs (Baack, 2012).  In addition, this style of leadership increases levels of fulfillment and performance from organizational staff members because they are effective in formulating and communicating the firm’s vision while continuing to build professional bonds with employees. In other words, this style of leadership includes individuals that are able to combine personal capability, group skills, managerial aptitudes, and motivational proficiency, with individual humility and professional determination to achieve their goals.

That’s wraps up our discussion for today. On Wednesday we will continue our analysis on styles of leadership. Until then … stay organized!

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“The time you enjoy wasting is not wasted time.” – Bertrand Russell 

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Great gifts for graduates

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

Mayr’s Author’s Page

 

References:

Baack, D. (2012). Management Communication. San Diego, CA, USA: Bridgepoint Education.

Berry, M. A. (2013). Ethics in the Real World. USA: Kindle Direct Publishing.

Glanz, J. (2002). Finding your leadership style. Alexandria, VA, USA: Association for Supervision and Curriculam Development (ASCD).

 

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