Identifying norms within a team is important because it provides vital information about behaviors and expectations that are contributed to the group by the members who share a common goal. Clear communication is considered an essential element during team development because it helps develop vital organizational functions by clarifying the team’s main values as well as convey as a sense of the group’s identity (Baack, 2012). A team that has successfully negotiated the forming, storming, norming and performing stages of development can reach high levels of collaboration and coordination.
Without clear communication a team is likely to lack structure and a sense of direction which may result in turbulence and failure. The Harvard Business Review (2011) published a book entitled Building Better Teams. It states, “The best working groups come together to share information, perspectives and insights; to make decisions that help each person do his or her job better; and to reinforce individual performance standards” (p. 25). Clear communication established during the team’s developmental stages is an essential component to a group with aspirations of achieving their goals effectively.
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Harvard Business Review. (2011). Building better teams (p.25). Boston: Harvard Business Review Press.