There are two themes that are relevant in the world of communication, learning communication skills to help navigate a successful career and adapting these skills to succeed in a leadership or managerial position. Baack (2012) suggests that leaders with superior communication skills not only gather information, they comprehend and communicate that information in a way that empowers others while earning their respect and loyalty. These are the architects that establish new career models as a framework that can be applied to any industry (Baack, 2012). In other words, these leaders have developed a strong set of principles to guide their interpersonal relationships as well as the communication constructs that motivates them to achieve successful outcomes.
In my eBook, Breaching Communication Barriers (2013), I reveal how communication problems in the workplace can become hostile and toxic as well as the role employees play in tearing down a company’s reputation (Berry, 2013). In the meantime, employees that communicate a positive view of their organization are also happy to offer their loyalty to a firm. For example, Southwest Airlines, (SWA) one of America’s success stories, provides an ideal example of how effective communication played an integral role in helping them build a successful business model. Herb Kelleher, the firm’s leader, worked hard with his employees to build and maintain a reputation influenced by his management style which included the following concepts: (a) revealing the company’s purpose, vision and values, (b) making people heroes, (c) being honest and consistent with communication, (d) maintaining a flow of open communication between all divisions, and (e) providing staff members with applicable information to help them make the most effective decisions.
While many leaders focus their strategies by keeping the customer happy, the SWA leader focused his model on keeping the employees happy. He believed this was the most effect method to succeed in the aviation industry because employees that are content and valued at the workplace are also motivated to perform at higher levels.
On Wednesday we will take a closer look at the similarities and differences in business and management communication. Until then … keep working on reaching your highest potential!
A perfection of means, and confusion of aims, seems to be our main problem. – Albert Einstein
Baack, D. (2012). Management Communication. San Diego, CA, USA: Bridgepoint Education.
Berry, M. A. (2013). Breaching Communication Barriers (Vol. 2). (C. Angela, Ed.) USA: Kindle Direct Publishing.