Management Communication

Published June 13, 2014 by Mayrbear's Lair


Earlier this week we identified that Business Communication consists of the total set of channels utilized by an organization to transmit messages. Today’s blog is focused on Management Communication, another vital component to an organization’s outcomes; one which experts in the business arena agree, is the energy that drives an organization. In his book, Management Communication, Donald Baack (2012) defines this process as all the efforts to systematically plan, implement, monitor, and upgrade the channels of transmitting messages in and outside the firm. This means that Management Communication has an impact on the firm’s internal operations (Baack, 2012).  It also includes the activities and functions of the management team.

Management Communication, however, is an ongoing process that goes beyond just implementing various systems. It also relies on the oversight of communication systems and the constant monitor and evolution of their functions. In addition, it involves the implementation of effective communication technologies that can provide better outcomes in quality products and services, as well as the cultivation of a nurturing environment for staff members. Management Communication also consists of two key channels that are available for transmitting messages: (a) the outlets that transmit information within the organization and (b) the channels to outside groups that affect the organization’s functioning processes.


For example, my research work in Breaching Communication Barriers (2013),  revealed that recruiters actively seek leaders with highly developed levels of communication skills because they believe these are the leaders that are capable of building staff confidence by developing methods that focus on the teams’ strengths and talents (Berry, 2013). In short, Management Communication consists of all the systems that are established to plan, implement, monitor, and upgrade the outlets of message transmission that affect a company’s internal operations.

This is similar to Business Communication in that they both consist of: (a) internal activities and connections, (b) external communication with publics and stakeholders; (c) implementing written, verbal and nonverbal communication; and (d) the requirement of effective communication skills. The primary difference, however, between Business and Management Communication, is contingent upon the range of an organization’s functioning processes. For instance, Business Communication typically consists of every part of a firm’s operations. This includes activities like filling out an invoice for a customer which has nothing to do with the managerial component. Therefore, the primary difference between the Business and Management Communication process is that Business Communication does not rely on managerial input.


In conclusion, leaders that have a comprehensive understanding of these important communication concepts are in a better position to develop effective means of transmitting messages which in turn, can help them to run an organization more efficiently with higher chances of achieving successful outcomes.

Well, that’s it for this week. Have a great weekend and Happy Father’s Day to all of the dads (including moms who step in for absent fathers) that work hard to make a difference by showing up as an active participant in their children’s lives!


Love is a better teacher than duty. – Albert Einstein


arriving soon


Baack, D. (2012). Management Communication. San Diego, CA, USA: Bridgepoint Education.

Berry, M. A. (2013). Breaching Communication Barriers (Vol. 2). (C. Angela, Ed.) USA: Kindle Direct Publishing.

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