Technology Barriers

Published October 3, 2014 by Mayrbear's Lair


On Monday’s post we examined communication barriers and the different ways to break through them. During my enrollment in Ashford University’s MBA program, I was in a class called Management Communications with Technology Tools. One of our discussions was focused on the evolution of technology and the huge impact it has had on businesses and organizations. Many of us agreed that it has had a positive impact because it helps businesses run faster with more convenient tools that have a level of programmable intelligence. One student interjected that data has never been transmitted so quickly and communication has never been as sophisticated as it is right now. Our fellow student went on to remind us that rather than having to write data manually on various forms of paper items, communication is now typically transmitted by systems that are automated, digital, or electronic. In addition, businesses relay messages to employees and colleagues via conference calls, face time video, messaging both verbally and with text messaging programs, through smartphones and tablets, the Internet, e-mail, instant messaging, and so on. In my eBook, Breaching Communication Barriers, my research work examines these and other components more closely, including why it is an important leadership tool, and how effective communication skills can help individuals achieve more successful outcomes in their personal and professional relationships.


Another point my classmate made was that technology can provide us with luxuries that can keep businesses competitive and efficient. However, she also made it clear that there is a downside as well. For example, an organization may have the propensity to lose personal face-to-face contact with staff members due to the convenience of electronic communication channels like email or text messaging. To clarify this position, the student revealed that as a staff member at the Port of Los Angeles, there are people in senior management that have worked at the firm for a number of years but never met because of this component. Her view was that communicating to employees through various network channels including a corporate internal website system, digital memos, and weekly e-mails, was not a sufficient means of contact because it took away the element of creating genuine relationships. In other words, this kind of communication did not support the development of interpersonal relationships.


In his book, Organizational Behavior, Donald Baack (2012) postulates that face-to-face verbal communication offers the richest kind of communication channel, because information is transmitted in the form of verbal cues, facial expressions, bodily movements, appearance, the use of space, the use of time, physical contact, and the potential to supplement messages with other media, such as written notes, symbolic items, and electronic media (Baack, 2012). In other words, without verbal and nonverbal cues that technology does not always capture, communicating a message can become garbled. This may explain why job interviews are usually not conducted by e-mail as these types of meetings require verbal and nonverbal cues such as voice tonality, speaking abilities and skills, appearance, facial expressions, direct eye contact, and how mindful they are of time management. Discovering new ways to break through communication barriers is an ongoing learning experience that continues to evolve with technological advances.

300 blog congrats

Well that wraps things up for this week. Today’s blog publication marks a new milestone for me as this is my 300th post in this series on organizational management! A warm thank you to everyone that is a part of this journey and a special note of thanks to those of you that have been with me from the beginning!  I am deeply grateful for your support and friendship.

Have a great weekend everybody … and stay organized!


The most important thing in communication is hearing what isn’t said. – Peter Drucker


acelerated learning ebboks ad Aug 2014

For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit our website at:

Media Magic Publishing.


Baack, D. (2012). Organizational Behavior. San Diego, CA: Bridgepoint Education, Inc.

Berry, M. A. (2013). Breaching Communication Barriers (Vol. 2). (C. Angela, Ed.) USA: Kindle Direct Publishing.

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