Communication skills are important from cradle to grave. How we articulate our ideas during this time period are important, especially in today’s business sector. The foundation of successful communication, particularly in a professional arena, depends on who the encoder and decoder of the message is as well as the importance of the message being transmitted. In his book, Management Communication, Donald Baack (2012) points out that every type of organization, whether it is profit-seeking, nonprofit, or a government agency, interacts with a series of individuals and groups which affects its operations, therefore, it is important to understand who these groups are before exploring how they communicate with one another (Baack, 2012). Once the audience is determined, leaders must understand the best form of communication to engage in.
It is equally significant that they are aware of the two modes of communication — verbal and nonverbal, as well as the several different venues to execute their message effectively. In my ebook Breaching Communication Barriers (also available on audiobook) I explained the importance of assessing our own message transmitting skills as a means to help us comprehend how to communicate more effectively (Berry, 2013). This is especially significant in the hiring process because issues of miscommunication can become costly. Therefore, the ideal candidate would be someone that could perform the duties required for the job, as well as display good communication skills.
The main reason today’s leaders want recruiters to focus on a candidate’s good communication skills, is because today’s economy is rapidly evolving around technology and communication. Technological advances have provided companies improvement in production and different innovations within the company. As a result, employees are now required to keep up with diversities and social trends to communicate successfully. This is true of any field that requires the transmitting of messages whether with internal employees or the general public.
That’s wraps up our discussion for today. On Wednesday we will look more closely at how great leaders put their communication skills to work. Until then … stay organized!
“If you want to find the secrets of the universe, think in terms of energy, frequency and vibration.” – Nicola Tesla
For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:
Baack, D. (2012). Management Communication. San Diego, CA, USA: Bridgepoint Education.
Berry, M. A. (2013). Breaching Communication Barriers (Vol. 2). (C. Angela, Ed.) USA: Kindle Direct Publishing.