On Monday we discussed how the communication process works. Today we will examine how to develop effective communication in the workplace. Effective communication in a business arena reveals both the functioning processes and the culture that firm has created. In my eBook (also on audiobook) Breaching Communication Barriers, (2013) I explain how fast food franchises create an atmosphere that are well lit with bright colors to entice their audience to take action (Berry, 2013). This reveals a form of nonverbal communication to transmit the company’s message.
When communication barriers occur, there may be misunderstandings that could affect production, attitudes, and displacement of anger. For example, a manager that fails to communicate clearly to employees what their job responsibilities are will result with employees who are confused and flustered about their duties. These employees tend to be less productive which in the long run will hurt the company and their production levels. For this reason it is very important leaders assess, identify, and understand what communication barriers exist and determine the most effective venues to transmit messages to their employees.
In his book, Management Communication, Donald Baack (2012) defines successful communication as the transmitting, receiving, and processing of information so that the recipient receives the message as intended. Baack contends that all three of these components must occur to achieve the best outcomes. Communication is expressed in many different ways including verbal, nonverbal, or by engaging in good listening skills. The best leaders know that organizational success is based on the effectiveness of the skills of communication. Smart recruiters will actively seek persons who possess great communications skill so that the organization’s purpose, vision, and values are communicated efficiently and effectively.
That’s a wrap for today. On Friday we will conclude our discussion on developing effective communication skills. Until then … stay organized!
“I don’t care that they stole my idea . . I care that they don’t have any of their own” – Nicola Tesla
For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:
Baack, D. (2012). Management Communication. San Diego, CA, USA: Bridgepoint Education.
Berry, M. A. (2013). Breaching Communication Barriers (Vol. 2). (C. Angela, Ed.) USA: Kindle Direct Publishing.