The Life-cycle of a Company’s Communication Systems

Published September 25, 2015 by Mayrbear's Lair


Today we wrap up our discussion on communication by taking a look at the role it plays in the life-cycle of an organization. Just as communication touches nearly every element of our lives, it also affects every component of an organization. When an entrepreneur develops a new company, the requirement for effective communication becomes apparent early on in every aspect. This means that in the lifecycle of an organization, the quality of communication has a significant effect on industries, companies, products and staff members.


When an organization is initially developed, a considerable amount of energy, support, and focused time are required to introduce the organization to potential employees, customers, and suppliers. Unless messages are transmitted about their services, that organization may be subject to failure. In fact, according to research provided by Belmont University (2005), about 15% of new companies make it past the first two years. Meanwhile, companies that do survive, do so, in part, because they were successful in transmitting messages efficiently to consumers, retail outlets, and every other person or group that has contact with the firm.


As organizations grow, Baack (2012) explains that leaders respond by consulting with specialists to help develop strategies to manage these increases (Baack, 2012). For instance, a production department within an organization, may be separated into various groups, like those who purchase and store raw materials, another group to physically assemble the product, and yet another to store inventory and shipping products to their consumers. The marketing department, on the other hand, may be divided into sections to focus on sales, advertising, and public relations. Creating these various compartments, allow leaders to develop and implement more strategic plans for communicating their messages and services to all of the groups.


In the meantime, well-established firms have the resources readily available to develop sophisticated information systems to efficiently and effectively conduct the company’s functioning operations. In this kind of scenario, managers are expected to transmit information effectively, internally to employees and other various departments interacting with staff members, other organizations, as well as to the general public. For organizations that are going out of business, they too need to implement effective communication strategies in order to liquidate remaining inventories and structures that will eventually be sold to final buyers. These examples outline the various stages of firms communication life-cycles. The components that change are the outlets available to transmit these messages and how communication systems evolve to accommodate the needs of their shareholders. Company leaders that are able to achieve successful outcomes are the ones that can define the right voice and develop an effective message for each phase of the brand’s growth. In other words, communication skills in the areas of business and management are vital to each phase of an organization’s life- cycle.

That’s it for this week. Thanks for tuning in. Until next time … Stay organized.


To communicate through silence is a link between the thoughts of man. – Marcel Marceau


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