Entrepreneurship

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The Path to Grace

Published June 23, 2016 by Mayrbear's Lair

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Another Summer Break Mindful Moment

Many wise elders suggest that the source of grace already dwells within our own consciousness. In other words, we needn’t to go out and search for it. What is merely required is the ability to change our view.

gratitude-quotes

For today’s mindful moment, as an exercise to help shift negative energy into a more positive one, let’s focus our thoughts on what we are thankful for. This exercise can be used to help shift our awareness in how we view a negative situation, or approach others whose actions are the result of negative input. With this different perspective and positive input, we can rediscover the grace that already resides within and use that to help us make more compassionate choices in our lives.

Well, that’s it for this week. Until next time … keep working on ways to effect positive changes in your life.

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“Let gratitude be the pillow upon which you kneel to say your nightly prayer.”

 ― Maya Angelou

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2 organizational management business skills publications nov 2014

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Another Summer Break Mindful Moment

Published June 16, 2016 by Mayrbear's Lair

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Today’s Mindful Moment

How Beliefs Shape Our Identities

Many great philosophers propose that human beings become what they believe. In other words, a person’s beliefs helps shape their identities as well as what they feel to be true about themselves. In many cases, however, people aren’t sure what their beliefs are, because many are hidden and unconscious; or they change as a result of their life experiences.

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As a medical practioner, Dr. Chopra (2013) suggests that even though beliefs people hold about themselves may be either mild mannered or extremely passionate, those beliefs still contribute to who we they are and the individual they evolve into. He further states that people who become more self-aware, are naturally more mindful individuals. As a result, their choices and actions are made with a greater clarity because they comprehend how their beliefs helped them to evolve and form their identities (Chopra, 2013). To sum up, in order to truly understand ourselves, we should examine our beliefs more closely throught the lens of self-awareness.

Well friends, that’s a wrap for this week. I hope you have been enjoying our Summer Break Mindful Moments series. Until next time … focus on developing your self-awareness skills and see if it helps enhance your leadership abilities!

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“Man is made by his belief. As he believes, so he is.” ― Johann Wolfgang von Goethe

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Business Tools for Fathers Day

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s “Author Central” to view:

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References:

Chopra, D. (2013). Belief gives us identity. Retrieved June 12, 2016, from Becomewhatyoubelieve: https://chopracentermeditation.com

Summer Break and Becoming What We Believe …

Published June 14, 2016 by Mayrbear's Lair

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Today’s Mindful Moment

Beliefs are Dynamic and Alive!

At the Chopra Meditation Center, patrons are asked to ponder the following concept: “every person’s perceptions and beliefs are always in motion, constantly influencing their thoughts, feelings, and behavior.” In addition, the counselors reveal that as individuals, our unconscious beliefs always have an effect on us as well. However, in order to use the power of belief to our greatest benefit, they disclose that we must first become self-aware. By doing so, we are better able to align our beliefs with our deepest spiritual aspirations. Then, using techniques like self-reflection, prayer and meditation, we can begin to see our beliefs manifest as greater love, purpose, and we will also start to experience a true sense of meaning in our lives (Chopra, 2013).

For today’s mindful moment exercise, take a moment to recall a scenario where the thoughts and beliefs of others influenced your perceptions. Next, envision a new scenario, one that is a reflection of your highest potential in that circumstance. Then, consider the following questions, “What choices have I been making in this situation? What new actions can I take from this moment forward that will help me achieve my new goal?”

That’s it for today’s summer break mindful moment exercise. Until next time … keep working on your leadership skills!

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“What each of us believes in is up to us, but life is impossible without believing in something.” ― Kentetsu Takamor

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For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

References:

Chopra, D. (2013). Belief is dynamic and alive. Retrieved June 12, 2016, from Becomewhatyoubelieve: https://chopracentermeditation.com/experience/index/16

 

 

Summer Break

Published May 31, 2016 by Mayrbear's Lair

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We are on summer break and will return with new posts in the fall. Until then … keep working on your organizational and leadership skills!

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Laughter is an instant vacation. – Milton Berle

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grad and dad gifts

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

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New Technologies and Social Change (Conclusion)

Published May 26, 2016 by Mayrbear's Lair

consumer-electronics

In today’s post, we continue our discussion on how new technical systems can assist in stimulating a business. When I began my career in the music industry, a new technical system was introduced to us at Capitol Records. At that time, the support staff which included paralegals and administrative assistants, were introduced to an upgraded technology. Prior to this change, traditional electronic typewriters were the standard issue at the time. However, for those of us in Business Affairs and the Legal Department, due to the enormous size of the contractual documents we produced, those plug-in typewriters were replaced with word processing machines. This change was made so that more information could  be stored to manage the large legal documents we produced. Most staff members affected, like me, became excited at the prospect of the new technology and welcomed the change. The new system allowed staff members to produce and save lengthy document templates in an electronic format. In addition, errors and corrections could be made on a terminal monitor, rather than relying on a flawed auto-correct button and ribbons the typewriters provided that involved a more primitive white out method. The new technology meant that mistakes could be corrected on a terminal screen alleviating the need to print a document before it was complete thereby saving time and production costs. Up until that point, large documents were typed out manually. Corrections were generated on documents that sometimes left unattractive blemishes and marks from the white-out methods employed.

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Other staff members were fearful and not as eager to embrace the new technology as it meant they were required to learn and train on a new system. This was frightening to many of the old timers who were reluctant to change. The more enthusiastic personnel who were not technology challenged, however, embraced the material change and welcomed the opportunity to learn a new organizational procedure. Once the learning curve phase was complete staff members were transformed into motivated individuals whose enthusiasm helped them become more effective and productive in the workplace.

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For all those who shy away from change, Howard Means (2001) reminds us that before the internet there was Arpanet. Word processors can be traced back through laptops and desktops to the 30 ton ENLAC (electronic numerical integrator and computer). Cars were preceded by steam powered tricycles and trains by wind propelled land ships (p. 17).  Digital technologies are an important tool in today’s world. As the economy continues to evolve, businesses will and should seek innovative solutions to enhance and develop their organizations.

Well that’s it for this week. We will be off for a while to enjoy the summer break. In the meantime, keep working on your self-management skills and stay safe!

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Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.

Bill Gates

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Accelerated Learning Ebooks Aug 2015

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

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References:

Means, H. (2001). Money and power: The history of business (p. 17). New York, NY: John Wiley and Sons, Inc.

New Technologies and Social changes

Published May 24, 2016 by Mayrbear's Lair

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This week my research work centers on how new technologies and material changes transform businesses’ expectations and the kind of changes they stimulate. For instance, in today’s economy, globalization helped changed the markets and business environment dramatically in how organizations operate. New countries, governments, leadership, and markets emerged which helped create a global economy that stimulates both opportunities as well as conflict. The dismantlement of the Berlin Wall for example, which once again unified East and West Germany, was one example of a social change that transformed the region. In addition, the European Union’s goal was to create a cohesive economic culture. This also helped change the face of global markets which helped entrepreneurs sprout in places like the Balkans, Russia, and Siberia. These social changes helped shift the face of the former Soviet Union.

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Information technology in the meantime, helped redefine traditional business models by altering work performance, production costs, and how information is used and managed. The methodologies of how organizations collect, store, manipulate, utilize and transmit information helped lower costs while increasing the value and quality of services and products. Information technology is after all, the heart of e-commerce strategies and organizations (Cummings & Worley, 2008).

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As a result, managerial innovation responded to globalization and information technology by accelerating their impact on institutions. New networks, strategic alliances and virtual corporations, for instance, provide new ways of manufacturing goods and delivering services. Companies and individuals that implement new initiatives, are in a better position to address preliminary conditions, including initial ideas, investments and control systems. In his book, The Origin and Evolution of New Businesses, Amar Bhide (2000) purports that the following differences in conditions can affect:

  1. The nature of opportunities pursued;
  2. The degree to which dependence relies on former analysis and planning rather than adapting to unforeseen situations;
  3. The strategies to secure customers, employees, credit, supplies and other inputs; and
  4. The factors that differentiate the successful initiatives from the unsuccessful ones (p. 196)

Most individuals, however, eager to start a new enterprise, typically face inadequate conditions due to  reasons like, the lack of innovative ideas, experience and/or credentials for that matter. Plus, they tend to experience significant capital constraints. On Thursday, we will conclude our research on the role new technical systems play to assist in stimulating commerce and how it affects global and social change.

Well, that’s it for today! Until next time … keep building your leadership and management skills!

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You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

Buckminster Fuller

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Accelerated Learning Ebooks Aug 2015 3

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

References:

Bhide, A. (2000). The origin and evolution of new businesses (p. 196). New York, NY: Oxford University Press.

Cummings, T., & Worley, C. (2008). Organizational development and change (9th ed.). Mason, OH: South-Western Cengage Learning.

 

THEMED MESSAGES

Published May 19, 2016 by Mayrbear's Lair

Marketing Message

A marketer’s goal is to get a powerful message out to their target audience.  Kennedy (2011) suggests the best ads are built with the most persuasive, compelling, intriguing, fascinating message possible. To construct a super powered marketing message advertisers must assess everything and everyone they are up against that are presenting similar messages because their intent is to deliver a message that outmaneuvers all others and puts them in a category of uniqueness (Kennedy, 2011).  The strategy that helps marketers achieve these outcomes is doing their homework to come up with a unique selling proposition (USP) justifying their message against the competition. Incorporating a USP into the message theme of an advertising campaign will help the brand stand out above the others and is more likely to remain a fixture in the memories of consumers.

The person draws attention of clients

Before marketers can start to build a tactical business case for content marketing they have to begin with the concept of innovation.  Baack and Clow (2012) explain that message themes are developed into a campaign to transmit key ideas in marketing strategies. The use of recurring themes helps make the brand stand out more and is more effective at remaining in consumer memories. The message can incorporate different kinds of strategies that target (a) cognitive, (b) affective, or (c) conative responses to make their ads more appealing (Baack & Clow, 2012). For example, back in the 1990s, the Taster’s Choice Coffee Company created a series of ads that became both popular and memorable (Commercial, 1991). The ad conveyed a simple recurring theme in their message that conveyed that life seemed much better sharing a cup of Taster’s Choice coffee with someone special.

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The recurring theme that communicated their message was constructed in the form of a series of short dramatic scenes like a mini soap opera. Each time the couple would appear in different circumstances while viewers watched their relationship develop. The action was centered around the theme of a man a woman sharing a cup of coffee. Each time viewers tuned in to a new ad, they would witness the unique circumstances which brought them together, eager to see how the relationship progressed. This advertising strategy was innovative at the time and the ad campaign became a phenomenon in the history of television commercials. The strategy was met with great success because the target audience was focused on people hooked to popular soap opera style shows then, like Dallas and All My Children. Consumers anxiously anticipated the next commercial to find out the plot development between the couple featured in the ads. Not only did sales boom, the Taster’s Choice brand became a part of pop culture during that time as millions of viewers eagerly awaited each new episode to watch the couple’s blossoming relationship unfold. It was considered one of the most effective marketing campaigns on television at that era because of the emotional chord it struck with viewers. The soap opera message theme that delivered their message in that campaign was the bait that kept luring viewers, putting Taster’s Choice in the memories of many for a long time. I still remember them!

Well, that’s a wrap for this week! Thanks for tuning in! Until next time … keep working on your management skills!

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There is probably a perverse pride in my administration … that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

Barack Obama

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Ethics and Breaching Audio book Ad

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

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References:

Baack, D., & Clow, K. (2012). Integrated advertising, promotion, and marketing communications (Fifth ed.). Upper Saddle River, NY: Pearson Education, Inc.

1991 Taster’s Choice Coffee Commercial (1991). [Motion Picture]. USA.

Kennedy, D. (2011). The ultimate marketing plan: Target your audience (Fourth ed.). Avon, MA, USA: Amazon Digital Services, Inc.