Strategic Management

All posts in the Strategic Management category


Published May 19, 2016 by Mayrbear's Lair

Marketing Message

A marketer’s goal is to get a powerful message out to their target audience.  Kennedy (2011) suggests the best ads are built with the most persuasive, compelling, intriguing, fascinating message possible. To construct a super powered marketing message advertisers must assess everything and everyone they are up against that are presenting similar messages because their intent is to deliver a message that outmaneuvers all others and puts them in a category of uniqueness (Kennedy, 2011).  The strategy that helps marketers achieve these outcomes is doing their homework to come up with a unique selling proposition (USP) justifying their message against the competition. Incorporating a USP into the message theme of an advertising campaign will help the brand stand out above the others and is more likely to remain a fixture in the memories of consumers.

The person draws attention of clients

Before marketers can start to build a tactical business case for content marketing they have to begin with the concept of innovation.  Baack and Clow (2012) explain that message themes are developed into a campaign to transmit key ideas in marketing strategies. The use of recurring themes helps make the brand stand out more and is more effective at remaining in consumer memories. The message can incorporate different kinds of strategies that target (a) cognitive, (b) affective, or (c) conative responses to make their ads more appealing (Baack & Clow, 2012). For example, back in the 1990s, the Taster’s Choice Coffee Company created a series of ads that became both popular and memorable (Commercial, 1991). The ad conveyed a simple recurring theme in their message that conveyed that life seemed much better sharing a cup of Taster’s Choice coffee with someone special.


The recurring theme that communicated their message was constructed in the form of a series of short dramatic scenes like a mini soap opera. Each time the couple would appear in different circumstances while viewers watched their relationship develop. The action was centered around the theme of a man a woman sharing a cup of coffee. Each time viewers tuned in to a new ad, they would witness the unique circumstances which brought them together, eager to see how the relationship progressed. This advertising strategy was innovative at the time and the ad campaign became a phenomenon in the history of television commercials. The strategy was met with great success because the target audience was focused on people hooked to popular soap opera style shows then, like Dallas and All My Children. Consumers anxiously anticipated the next commercial to find out the plot development between the couple featured in the ads. Not only did sales boom, the Taster’s Choice brand became a part of pop culture during that time as millions of viewers eagerly awaited each new episode to watch the couple’s blossoming relationship unfold. It was considered one of the most effective marketing campaigns on television at that era because of the emotional chord it struck with viewers. The soap opera message theme that delivered their message in that campaign was the bait that kept luring viewers, putting Taster’s Choice in the memories of many for a long time. I still remember them!

Well, that’s a wrap for this week! Thanks for tuning in! Until next time … keep working on your management skills!


There is probably a perverse pride in my administration … that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

Barack Obama


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Baack, D., & Clow, K. (2012). Integrated advertising, promotion, and marketing communications (Fifth ed.). Upper Saddle River, NY: Pearson Education, Inc.

1991 Taster’s Choice Coffee Commercial (1991). [Motion Picture]. USA.

Kennedy, D. (2011). The ultimate marketing plan: Target your audience (Fourth ed.). Avon, MA, USA: Amazon Digital Services, Inc.

Creating an Entrepreneurial Climate

Published April 19, 2016 by Mayrbear's Lair


This week we analyze the development of an entrepreneurial arena with focus on culture, climate, and environment as integral components of the process.  We will examine elements that assist to create an effective entrepreneurial environment and determine whether those factors support a viable venture.  We will also take into consideration, the climate entrepreneurs establish and the position new innovations and technologies play to encourage the development of an entrepreneurial atmosphere.  In addition, we will look at the strategies, as well as the structure, and the policies that support entrepreneurial ventures and their strategic alliances. We will also critically assess how these components affect the organizational experience, and look at how without thorough planning and the establishment of a solid support system, entrepreneurs face many challenges that can encourage them to give up and quit. Our research work will also reveal how the most successful entrepreneurs: (a) assess their strengths and weaknesses; (b) embrace an arena that supports trial and error; and (c) exhibit an ability to make adjustments and learn from any miscalculations and reveal why this setting will most likely enable entrepreneurs to thrive in their venture.


We are in the midst of a global entrepreneurial revolution in every nation, industry and market.  According to Morris, et al. (2011) startups are at an all-time high with new products and services also at record levels in most industries (Morris, Kuratko, & Covin, 2011).  In the meantime many of these new startups fail as quickly as they emerge.  In order for a venture to have the best chance of survival experts concur that an analysis of the culture, climate and environment of an entrepreneurial organization is required in creating a successful establishment.



To create a successful entrepreneurial environment an individual needs to identify opportunities and generate new growth (Hisrich & Kearney, 2012).  An analysis of the following components can help ascertain whether a venture is worth considering: (a) the technology incorporated; (b) the ability to nurture new ideas; (c) the establishment of systems and strategies to cope with failure; (d) the determination, accessibility and availability of resources; and (e) the channels available that support management.  For example, challenges from high unemployment rates, can spark new ideas for innovative employment solutions. A joblessness condition may present an opportunity for someone with an entrepreneurial spirit and experience in administration to step in and provide specialty services specifically targeted to support corporate executives and businesses. To create a constructive entrepreneurial environment, however, the individual is encouraged to conduct a critical organizational assessment to help foster solutions and harness support, which includes their having access to additional resources. In the meantime, armed with a positive attitude, entrepreneurs will continue to grow because of their ability to embrace an openness which incorporates new innovative ideas with technologies that encourage creativity in addition to their support from cohesive plans and strategies.

Well, that’s it for this time! On Thursday we will conclude this discussion. Until then … keep working on your leadership skills!


The most important decision we make is whether we believe we live in a friendly or hostile universe.

Albert Einstein

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Hisrich, R., & Kearney, C. (2012). Corporate entrepreneurship: How to create a thriving entrepreneurial spirit throughout your company. New York, NY: McGraw-Hill Publishing.

Morris, M., Kuratko, D., & Covin, J. (2011). Corporate entrepreneurship and innovation (3rd ed.). Mason, OH: South-Western College Publishing.


The Branson Philosophy

Published April 14, 2016 by Mayrbear's Lair


Sir Richard Branson is an exemplary illustration of an entrepreneur and an esteemed business leader. He is also a humanitarian that is proactive in politics. His innovative and groundbreaking ventures demonstrate a fearless maverick style that supports risk taking. His many successful achievements include founding the Virgin Group Company with branches that extend into the media; airlines and rail; wine and mobile phone services; and a trustee of several charities including the Virgin Healthcare Foundation and Virgin Unite. In December of 1999, The Queen of England honored him with a knighthood for his services to entrepreneurship. Not afraid of adventure or failure, this internationally renowned explorer has been involved in numerous world record breaking attempts, including the first hot-air balloon to cross the Atlantic. Consistent with his lively ambitious and expansionist attitude, Sir Richard’s latest enterprise is Virgin Galactic, a space tourism company that will take passengers into suborbital space (Entrepreneur, adventurer and businessman Richard Branson challenges financial profesionals to have a ‘planetary point of view’, 2006).


Virgin Galactic

Branson is also one of the most respected entrepreneurs in the world. His philosophy, “Oh, screw it, let’s do it” (Branson, 2011, p. 14), drives his ambitious spirit as the locomotive to his success. He recommends four simple principles that can help us achieve higher levels of success:

  1.  Live in the moment – In the world of business, quick decisive actions can have big pay offs.
  2.  Have fun – Chances for success is much greater when you do what you love and are joyful doing it.
  3. Give back – Show good stewardship and help others even if it is minimal and do so with gratitude and appreciation.
  4. Never give up – The word defeat is anathema in any endeavor (What I learned about entrepreneurship from Richard Branson, 2011).


The Branson Centre

He also opened the Branson Centre, a facility in the Caribbean committed to developing entrepreneurship. The Centre offers a mentorship program to help budding entrepreneurs with networking and exposure, and also assists with the coaching and financing aspects of their needs. Jamaicans lacked technical support, adhered to a complicated tax structure, and were in need of additional capital. The Centre offers an arena that helped them launch new entrepreneurial businesses to stimulate job creation and provide opportunities for the locals in the region as well as improve their communities and fuel their economy (Branson Centre, 2011).


To sum up, Branson’s humanitarian endeavors and his concerns for environmental impact are inspirational leadership qualities in an entrepreneur. For example, another one of his companies is called Seascape Caribbean. It is focused on the restoration of the coral reefs in the coastal region and another, Leanne Talbot of Island Cycle, is dedicated to recycling waste into usable products (Branson Centre, 2011). Sir Richard’s innovative ideas and contributions help enable economic freedom for the employers of the future that support the creation of new jobs. In conclusion, as the founder of many successful business ventures that continue to create opportunities with environmental consciousness, Sir Richard Branson still remains relevant as one of the most commendable visionary entrepreneurs and humanitarians of the modern era.

Well that’s it for this week … until next time … keep honing your management skills!


“We think so often that we are helpless, but we’re not. We always have the power of our minds… Claim and consciously use your power.” ― Louise L. Hay


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Entrepreneur, adventurer and businessman Richard Branson challenges financial profesionals to have a ‘planetary point of view’. (2006, October 15). Retrieved February 14, 2013, from ProQuest:

Branson Centre. (2011, September 13). Retrieved February 14, 2013, from ProQuest Central:

What I learned about entrepreneurship from Richard Branson. (2011, November 22). Retrieved February 14, 2013, from ProQuest Central:

Branson, R. (2011). Losing my virginity: How I survived, had fun, and made a fortune doing business my way (Updated ed., p. 14). London, UK: Crown Publishing Group.


Published April 12, 2016 by Mayrbear's Lair


When you hear the term entrepreneur, an image emerges of someone who organizes and operates a business which involves taking certain risks. One of the most successful examples of entrepreneurs in the modern age is Sir Richard Branson. As a charismatic visionary, he makes running a business seem effortless and fun. Furthermore, he displays a disciplined work ethic that is focus-driven, illustrates his adventurous spirit, and demonstrates his passion and devotion to the business process that is unwavering. Although he takes many risks that can fail, Sir Richard is recognized as one of the highest achievers in the world of entrepreneurs.


To be a successful entrepreneur in today’s marketplace requires more than just luck and diligence. It requires an ability to create something of value in a demanding environment of high uncertainty and risk which necessitates flexibility and the capability of learning from failure. In addition, an entrepreneur brings to the arena a host of components that include resources, labor, and other various skills and materials. The most renowned entrepreneurs, like Sir Richard, Oprah Winfrey and Bill Gates, are driven by an internal force with an inherent need to make a difference in the world while escaping the confinements of bureaucracy (Ries, 2011).


In his book, The Lean Startup, Eric Ries (2011) defines entrepreneurship as the process of creating something new of value by devoting time and effort in the venture.  Entrepreneurs pursue their business endeavors with passion and enthusiasm. This drives the engine that attracts success and monetary rewards. He outlines the following four behavioral characteristics that identify the entrepreneurial spirit: 1) creating a vision; 2) organizing and steering economic structures and social networks; 3) combining resources in innovative ways; and 4) accelerating with the acceptance of uncertainty, setbacks, and failure (Ries, 2011).

In our next post we conclude our discussion and take a close look at the successful formula Branson incorporates to reach his goals .

Until then … keep working on your leadership skills!


A completely integrated person is one who has learned to meet everything as it comes along and makes the best of it!

Ernest Holmes, Science of the Mind


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Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. New York, NY: Random House, Inc.

Building a Brand Name

Published April 7, 2016 by Mayrbear's Lair


Many people are often confused by the term brand and the differences that constitute a brand and a brand name. While a corporate image or brand summarizes what a company stands for, the brand name, on the other hand, consists of the company name and the symbols that are incorporated into their goods and services designed to clearly communicate what an organization stands for. Baack and Clow (2012) explain that a company’s logo identifies brand names and embodies the symbols that distinguish the company, its products, and their services.  A logo therefore, represents the emblem that adds an additional aspect to a corporation’s image that supports the organization’s name and mission (Baack & Clow, 2012). For example, because the mind processes images faster than it does words, logo identification occurs in the following two ways: (a) a memory recall or recognition of the logo and (b) an emotional recall of that individual’s experience with the company.  Nike’s swoosh logo for instance, is merely the graphic representation of the company symbol that together with the brand name evokes various emotions, memories, and ideas.


The design of the logo is a significant feature because in many cases, the company’s brand name will include a number of products under one family name.  The Apple Corporation, for example, provides many quality electronic products for consumers, including computers, smartphones, music devices, and tablets.  Their corporate brand name is one of the most recognizable symbols in the global marketplace because they continue to deliver innovative quality products and keep their promises.  In fact, consumers are so passionate and loyal about their merchandise, they are sought after in an unparalleled fashion witnessed by the long lines at Apple outlets stores each time a new product is launched.  In short, a company’s brand name represents the company’s image and is designed to support a positive reputation by keeping the promises they make to their shareholders.  Virgin Airlines for instance, provided quality service but was supported and backed by the stellar reputation of the Virgin brand name. This is one of the most effective ways to launch a new product or company.  An established giant like Virgin or Apple can provide many components to help a new offshoot achieve success.  This is one way brand names and corporate images support each other.


Brand names represent the symbols assigned to goods or services that in turn help shape and define a corporate image.  Fombrun (1996) reminds us that the world has grown to worship greatness.  People in modern society value aptitude, celebrate talent, exalt brilliance, and revere genius.  Contemporary athletes, for instance, that compete in the Olympic Games are not paid a salary.  For them, receiving a medal is a far more valuable asset due to one significant tenet: a reputation as a top performer.  This provides the foundation that helps them develop an image they can use to build their brand name.  The rise of mass marketing makes it possible to achieve greater levels of prestige and wealth whether as an athlete, politician, artist, or organization, because the competition for a stellar reputation is fierce.  Many people in fact, wallow in the radiance of their heroes and often elevate them to near mythological status expecting perfection in return (Fombrun, 1996).  A majority have the same expectations of the companies they support, the products they purchase, and often assign corporations similar iconic positions.  Not only are people shaped and influenced by a company’s decisions and innovations, they are content to support these giants on their high altars of fame.  The findings of this research conclude that there are many components that differentiate a corporate image from a corporate brand name.  The keys to building an effective positive corporate image include a clear communication of: (a) the benefits a company’s goods and services they provide, (b) a mission that is part of their corporate message, and (c) keeping their promises.  The combination of these components help effectively communicate what the company represents that helps shape the attitude of their shareholders which in turn motivates them to offer their loyalty and support.

Well’ that’s a wrap for this week. Until next time … keep working on your management skills!


“What happens when people open their hearts? They get better.” ― Haruki Murakami


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Baack, D., & Clow, K. (2012). Integrated advertising, promotion, and marketing communications (Fifth ed.). Upper Saddle River, NY: Pearson Education, Inc.

Fombrun, C. (1996). Reputation: Realizing value from the corporate image. Boston, MA: Harvard Business Review Press.

Hatch, M., & Schultz, M. (2008). Taking brand initiative. San Francisco, CA: Jossey-Bass Publishing.

Ross, M. (2010). Branding basics for small business: How to create an irresistible brand on any budget. Bedford, IN, USA:

Vincent, L. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York, NY: AMACOM.



Using E.Q. to Resolve Conflicts

Published March 31, 2016 by Mayrbear's Lair


This week we began a discussion on how to resolve conflicts using our emotional intelligence. Today’s post continues that discussion by taking a closer look at the role that self-motivation and balance play in the development of our emotional intelligence.

In my eBook, Ethics in the Real World, my research work helped me comprehend that self-motivation is an important factor in defining emotional intelligence. It reveals strength and/or weaknesses of a person’s character in their ability to persist even after they fail. In fact, I realized that it is a key element which helps determine whether a person will succeed or fail in achieving their goals. There are many times, for example, when self-motivation plays a key role in the decision making process. Without the influence of a team, supervisor, or mentor to assist in the motivation process, reaching goals may be difficult to attain. Self-sufficient individuals, on the other hand, rely heavily on discipline techniques like time management and goal-setting strategies to keep on track. They incorporate activities that are inspiring and uplifting. This strategy helps energize new levels of enthusiasm and focus. They also serve to help strengthen an individual’s: (a) self-concept, (b) self-esteem, (c) self-efficacy, (d) self-monitoring, and (e) emotional intelligence. People with lesser degrees of E.Q. however, tend to lack focus, discipline, and have not incorporated self-management practices. As a result, they tend to experience reduced life coping skills, and may even have difficulty functioning effectively in social settings (Berry, 2013).

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My research work also revealed that leaders in the workplace that fail to identify the source and level of a conflict, are more than likely to experience productivity reduction and motivational issues which can further impede worker participation. Recognizing the level of conflict is a good starting place to begin at. For instance, when an organizational leader faces a situation where they feel everything around them is falling apart, it is imperative they acknowledge the critical and immediate need to address the outcomes of the firm’s failures. In other words, the driving force behind this leader’s actions would require an urgent short term response with focused attention on developing a plan that will address and resolve the failed outcome issues as well as come up with better long term solutions. Furthermore, conflict in a work arena can also prevent workers from experiencing job satisfaction.

In his book, Conflict Resolution, Daniel Dana (2003) purports that good decision-making helps prevent conflict (Dana 2003). In other words, leaders who can identify the source and level of a conflict, are in a better position to use this information to address problematic issues effectively and successfully to avoid consequences like employees who lack motivation, the slowing of productivity, and most important, damaging relationships which can ultimately lead to the dissolution of an organization.


So what can leaders do to help staff members who seem to struggle with issues that prevent them from making effective decisions from a place of emotional intelligence? According to Holmes (2007) providing positive input is one strategy that can help. In fact, Holmes suggests that leaders can rely on the same methods and techniques they use in resolving their own conflicts. In other words, leaders are encouraged to use the same approach to help others as they do when they help themselves. For example, successful leaders will take positive action that will prove beneficial in their own lives and by doing so, they affirm their own self-worth. In other words, they acknowledge the positive effect that input or activity has in their life and affairs and recognize that when they in turn, extend positive energy to help others, they are affirming the same truth about that person. The same is true with respect to a group of people or specific situations (Holmes, 2007).


In conclusion, an effective way for leaders to resolve conflicts is their ability to return to a place of harmony and balance. In other words, people who are able to resolve conflicts with intellectual strategies from a place of emotional intelligence will achieve the most successful outcomes. In his motivational programs, Deepak Chopra (2016) suggests that the ultimate goal is to achieve total balance in order to live a healthy life of abundance and fulfillment. He purports this cannot be achieved with struggle, worry, or fighting (Chopra, 2016). What this means, is that with mindful awareness, effort and discipline, conflict resolutions can be achieved more successfully when done so from a mental state of total balance.

Well that’s it for this week. Until next time … stay organized!


“Making each moment count positively is all that life demands from you.” ― Edmond Mbiaka


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Berry, M. A. (2013). Ethics in the Real World. USA: Kindle Direct Publishing.

Chopra, D. (2016, March 27). Total balance is natural balance. Retrieved March 27, 2016, from Shedding weight 21 day meditation challenge:

Dana, D. (2003). Conflict resolution. New York: McGraw-Hill.

Holmes, E. (2007). 365 science of mind. New York: Penguin.

Resolving Conflicts with Emotional Intelligence

Published March 29, 2016 by Mayrbear's Lair


We’re back from taking a little time off for some Spring cleaning and organization. Traditionally, Spring Break is that time of year when people plan activities to help break away from daily schedules. They look forward to enjoying some well earned rest and relaxation away from the long hours dedicated to careers and personal obligations. It is also a special time when friends and families gather to celebrate various springtime holidays like Easter, Passover, Pentecost, Beltane, and just schedule a little down time to recharge their inner batteries.

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However, in many places, spring break has been anything but a time of rest and relaxation. In fact, even the season of spring seems to have eluded many in parts of the country, while others face the conflict of devastation and destruction suffered by terrorist attacks. Then, there are those of us in America, who are faced with having to intellectually absorb and process the conflicts displayed by the front runners of the U.S. presidential campaigns that have plagued the transmissions of all media outlets.


As a survivor of various conflicts, including domestic violence and abuse, my life situations have taught me that the best way to resolve any conflict requires engaging two significant components: I.Q. (intelligence) and E.Q (emotional intelligence – a person’s ability to adapt to change and environmental turbulence).


My research work on Ethics at Ashford University, which was published in my eBook, Ethics in the Real World (2013) helped me understand that it is a person’s emotional intelligence that reflects their ability to detect and manage emotional cues and information. It can also play a significant role in helping an individual achieve successful outcomes.

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In his book, Organizational Behavior, Donald Bacck (2012) asserts that a person’s emotional intelligence helps predict their abilities as leaders. In addition, a person’s E.Q. can be a major asset or hindrance when working in jobs with high levels of social interaction.

Baack outlines five personality traits that define emotional intelligence:

  1. Self-awareness – being aware personal feelings and emotions.
  2. Self-management – the ability to manage personal emotions and impulses.
  3. Self motivation or persistence – the ability to continue giving effort even after setbacks or failures.
  4. Empathy – the ability to sense the feelings of others.
  5. Social skills – the ability to cope with the emotions of others.


According to Baack, these five personality traits have implications for more general outcomes as well, such is life satisfaction. He further emphasizes that unexamined self-concept, poor self-esteem, low self efficacy, the lack of self-monitoring, and lesser degrees of emotional intelligence tend to reduce one’s life coping skills, or inhibit a person’s ability to function effectively in social situations. Because of this factor, the most successful leaders will spend additional time working with employees who exhibit an inability to resolve conflicts due to emotional intelligence issues. (Baack, 2012).

Well, that’s a wrap for today. On Thursday’s post, we will conclude our discussion on resolving conflicts with emotional intelligence.

Until then … keep working on your organizational management skills!


“The road to health for everyone is through moderation, harmony, and a sound mind in a sound body.” ― Jostein Gaarder


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Baack, D. (2012). Organizational Behavior. San Diego, CA: Bridgepoint Education, Inc.

Berry, M. A. (2013). Ethics in the Real World. USA: Kindle Direct Publishing.

Spring Break

Published March 22, 2016 by Mayrbear's Lair

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The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” ~Steve Jobs


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Happy St. Patty’s Day!

Published March 17, 2016 by Mayrbear's Lair


The website,, explains that St. Patrick’s Day is a global celebration of the Irish culture. It particularly remembers St Patrick, one of Ireland’s patron saints, who ministered Christianity in Ireland during the fifth century. The holiday is fixed on March 17, but is sometimes moved by Catholic Church authorities. For example, this happened in 1940, so that the celebrations would not fall on Palm Sunday, and again in the year 2008 because of Holy Monday, the last Monday before Easter Sunday.


What Do People Do?

St Patrick’s Day is celebrated in many parts of the world, especially by Irish communities and organizations. Many people wear an item of green clothing on the day. Parties featuring Irish food and drinks that are dyed in green food color are part of this celebration. It is a time when children can indulge in sweets and adults can enjoy a “pint” of beer at a local pub. Many restaurants and pubs offer Irish food or drink, which include:

  • Irish brown bread.
  • Corned beef and cabbage.
  • Beef and Guinness pie.
  • Irish cream chocolate mousse cake.
  • Irish coffee.
  • Irish potato champ, also known as poundies, cally or pandy.
  • Irish stew.
  • Irish potato soup.


Some people plan a pilgrimage to St Patrick’s Purgatory, which is commonly associated with penance and spiritual healing since the early 13th century. It is on Station Island in Lough Derg in County Donegal where St Patrick had a vision promising that all who came to the sanctuary in penitence and faith would receive a pardon for their sins.


To read the entire article visit:


Learn the craft of knowing how to open your heart and to turn on your creativity. There’s a light inside of you.” ~ Judith Jamison


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unknown. (n.d.). St. patrick’s day. Retrieved March 13, 2016, from



Welcome Spring Break!

Published March 15, 2016 by Mayrbear's Lair

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We are taking some time off for Spring Break to recharge our “inner” batteries and will be back soon with new posts!


Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it!” ~ Goethe


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