Business

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Summer Break and Becoming What We Believe …

Published June 14, 2016 by Mayrbear's Lair

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Today’s Mindful Moment

Beliefs are Dynamic and Alive!

At the Chopra Meditation Center, patrons are asked to ponder the following concept: “every person’s perceptions and beliefs are always in motion, constantly influencing their thoughts, feelings, and behavior.” In addition, the counselors reveal that as individuals, our unconscious beliefs always have an effect on us as well. However, in order to use the power of belief to our greatest benefit, they disclose that we must first become self-aware. By doing so, we are better able to align our beliefs with our deepest spiritual aspirations. Then, using techniques like self-reflection, prayer and meditation, we can begin to see our beliefs manifest as greater love, purpose, and we will also start to experience a true sense of meaning in our lives (Chopra, 2013).

For today’s mindful moment exercise, take a moment to recall a scenario where the thoughts and beliefs of others influenced your perceptions. Next, envision a new scenario, one that is a reflection of your highest potential in that circumstance. Then, consider the following questions, “What choices have I been making in this situation? What new actions can I take from this moment forward that will help me achieve my new goal?”

That’s it for today’s summer break mindful moment exercise. Until next time … keep working on your leadership skills!

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“What each of us believes in is up to us, but life is impossible without believing in something.” ― Kentetsu Takamor

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For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

References:

Chopra, D. (2013). Belief is dynamic and alive. Retrieved June 12, 2016, from Becomewhatyoubelieve: https://chopracentermeditation.com/experience/index/16

 

 

Summer Break and the Source of All Abundance

Published June 9, 2016 by Mayrbear's Lair

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A Mindful Moment

For today’s summer break mindful moment exercise, let’s ponder the following question, What do we feel we need more of in our lives? Next, write down the answer(s) and go back to it throughout the day. According to author Deepak Chopra, the purpose of this exercise is to allow the answer(s) to help us form a clear intention of whatever it is we desire. Then, we are in a better position to plant the seed of this intention into what he identifies as the fertile soil of the unified field and allow the positive flow of the universe to take care of the details (Chopra, 2014).

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That’s it for this week’s summer break mindful moments. Until next time … let’s keep our thoughts focused on existing in a realm that consists of unbounded creativity. 

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“The appearance of things changes according to the emotions, and thus we see magic and beauty in them, while the magic and beauty are really in ourselves.”
Kahlil Gibran

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For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s “Author Central” to view:

 Mayr’s Author’s Page

References:

Chopra, D. D. (2014). The reality of abundance. Retrieved June 4, 2016, from choprameditationcenter: https://chopracentermeditation.com/experience/index/3

Summer Break and the Reality of Abundance

Published June 7, 2016 by Mayrbear's Lair

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A Mindful Moment

This week we are launching a new Mindful Moment summer break series. We begin by taking a closer look at the reality of abundance. World renown author and alternative medicine pioneer, Dr. Deepak Chopra postulates, that in order to experience the reality of abundance in our lives, we can begin by taking time to witness examples of abundance within and all around us. He suggests that by creating a list and referring to it throughout our day, that within no time, we will start to see the myriad of riches the universe presents in every moment, and begin to experience true abundance consciousness (Chopra, 2014).

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That’s it for now. In the meantime, for today’s summer break mindful moment exercise, let’s remember to observe the abundance that surrounds us.

Until next time …

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“Abundance is a state of mind in which you believe you are intrinsically creative. You recognize that the universe is abundant, and that you are an expression of the universe.”
Dr. David Simon

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Lippincott Room at Princeton University Press

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

References:

Chopra, D. D. (2014). The reality of abundance. Retrieved June 4, 2016, from choprameditationcenter: https://chopracentermeditation.com/experience/index/3

Summer Vacation

Published June 2, 2016 by Mayrbear's Lair

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The thing I love most about going on vacation is that I get to leave behind any kind of schedule. My entire life is scheduled from morning to night, and when I’m on vacation, there is no schedule. – Kelly Clarkson

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Business Tools for Fathers Day

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

 

Summer Break

Published May 31, 2016 by Mayrbear's Lair

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We are on summer break and will return with new posts in the fall. Until then … keep working on your organizational and leadership skills!

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Laughter is an instant vacation. – Milton Berle

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grad and dad gifts

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

New Technologies and Social Change (Conclusion)

Published May 26, 2016 by Mayrbear's Lair

consumer-electronics

In today’s post, we continue our discussion on how new technical systems can assist in stimulating a business. When I began my career in the music industry, a new technical system was introduced to us at Capitol Records. At that time, the support staff which included paralegals and administrative assistants, were introduced to an upgraded technology. Prior to this change, traditional electronic typewriters were the standard issue at the time. However, for those of us in Business Affairs and the Legal Department, due to the enormous size of the contractual documents we produced, those plug-in typewriters were replaced with word processing machines. This change was made so that more information could  be stored to manage the large legal documents we produced. Most staff members affected, like me, became excited at the prospect of the new technology and welcomed the change. The new system allowed staff members to produce and save lengthy document templates in an electronic format. In addition, errors and corrections could be made on a terminal monitor, rather than relying on a flawed auto-correct button and ribbons the typewriters provided that involved a more primitive white out method. The new technology meant that mistakes could be corrected on a terminal screen alleviating the need to print a document before it was complete thereby saving time and production costs. Up until that point, large documents were typed out manually. Corrections were generated on documents that sometimes left unattractive blemishes and marks from the white-out methods employed.

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Other staff members were fearful and not as eager to embrace the new technology as it meant they were required to learn and train on a new system. This was frightening to many of the old timers who were reluctant to change. The more enthusiastic personnel who were not technology challenged, however, embraced the material change and welcomed the opportunity to learn a new organizational procedure. Once the learning curve phase was complete staff members were transformed into motivated individuals whose enthusiasm helped them become more effective and productive in the workplace.

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For all those who shy away from change, Howard Means (2001) reminds us that before the internet there was Arpanet. Word processors can be traced back through laptops and desktops to the 30 ton ENLAC (electronic numerical integrator and computer). Cars were preceded by steam powered tricycles and trains by wind propelled land ships (p. 17).  Digital technologies are an important tool in today’s world. As the economy continues to evolve, businesses will and should seek innovative solutions to enhance and develop their organizations.

Well that’s it for this week. We will be off for a while to enjoy the summer break. In the meantime, keep working on your self-management skills and stay safe!

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Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.

Bill Gates

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Accelerated Learning Ebooks Aug 2015

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

References:

Means, H. (2001). Money and power: The history of business (p. 17). New York, NY: John Wiley and Sons, Inc.

THEMED MESSAGES

Published May 19, 2016 by Mayrbear's Lair

Marketing Message

A marketer’s goal is to get a powerful message out to their target audience.  Kennedy (2011) suggests the best ads are built with the most persuasive, compelling, intriguing, fascinating message possible. To construct a super powered marketing message advertisers must assess everything and everyone they are up against that are presenting similar messages because their intent is to deliver a message that outmaneuvers all others and puts them in a category of uniqueness (Kennedy, 2011).  The strategy that helps marketers achieve these outcomes is doing their homework to come up with a unique selling proposition (USP) justifying their message against the competition. Incorporating a USP into the message theme of an advertising campaign will help the brand stand out above the others and is more likely to remain a fixture in the memories of consumers.

The person draws attention of clients

Before marketers can start to build a tactical business case for content marketing they have to begin with the concept of innovation.  Baack and Clow (2012) explain that message themes are developed into a campaign to transmit key ideas in marketing strategies. The use of recurring themes helps make the brand stand out more and is more effective at remaining in consumer memories. The message can incorporate different kinds of strategies that target (a) cognitive, (b) affective, or (c) conative responses to make their ads more appealing (Baack & Clow, 2012). For example, back in the 1990s, the Taster’s Choice Coffee Company created a series of ads that became both popular and memorable (Commercial, 1991). The ad conveyed a simple recurring theme in their message that conveyed that life seemed much better sharing a cup of Taster’s Choice coffee with someone special.

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The recurring theme that communicated their message was constructed in the form of a series of short dramatic scenes like a mini soap opera. Each time the couple would appear in different circumstances while viewers watched their relationship develop. The action was centered around the theme of a man a woman sharing a cup of coffee. Each time viewers tuned in to a new ad, they would witness the unique circumstances which brought them together, eager to see how the relationship progressed. This advertising strategy was innovative at the time and the ad campaign became a phenomenon in the history of television commercials. The strategy was met with great success because the target audience was focused on people hooked to popular soap opera style shows then, like Dallas and All My Children. Consumers anxiously anticipated the next commercial to find out the plot development between the couple featured in the ads. Not only did sales boom, the Taster’s Choice brand became a part of pop culture during that time as millions of viewers eagerly awaited each new episode to watch the couple’s blossoming relationship unfold. It was considered one of the most effective marketing campaigns on television at that era because of the emotional chord it struck with viewers. The soap opera message theme that delivered their message in that campaign was the bait that kept luring viewers, putting Taster’s Choice in the memories of many for a long time. I still remember them!

Well, that’s a wrap for this week! Thanks for tuning in! Until next time … keep working on your management skills!

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There is probably a perverse pride in my administration … that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.

Barack Obama

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Ethics and Breaching Audio book Ad

For more information on Media Magic’s digital publications, or to purchase any of our Business Life audio book titles, please visit amazon.com’s new feature called “Author Central” to view:

 Mayr’s Author’s Page

References:

Baack, D., & Clow, K. (2012). Integrated advertising, promotion, and marketing communications (Fifth ed.). Upper Saddle River, NY: Pearson Education, Inc.

1991 Taster’s Choice Coffee Commercial (1991). [Motion Picture]. USA.

Kennedy, D. (2011). The ultimate marketing plan: Target your audience (Fourth ed.). Avon, MA, USA: Amazon Digital Services, Inc.