leadership skills

All posts tagged leadership skills

Conflict Resolution and Solution

Published October 23, 2015 by Mayrbear's Lair

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This week we opened a discussion on the nature of conflict. Today we will conclude our examination by taking a closer look at conflict solutions and resolutions. So far, what our research has uncovered, is that leaders who fail to identify the source and level of a conflict, are more than likely to experience productivity reduction and motivational issues which can further impede worker participation.

Recognizing the level of conflict is a good starting place to begin at. For instance, for a leader facing an organization with everything around them seeming to crumble, it is imperative they acknowledge the critical and immediate need to address the outcomes of the firm’s failures. In other words, the driving force behind this leader’s actions would require an urgent short term response with focused attention on developing a plan that will address and resolve the failed outcome issues as well as come up with better long term plans.

In the meantime, leaders of a firm that are slowly losing customers, a growing number of employees are displaying a lack of enthusiasm in the work place, and are cognizant that revenue is slowly on a downward trajectory as a result of shrinking patrons, are in a position to develop a more calculated approach. In this scenario, smart leaders will see this as an opportunity to examine the situation more carefully. They are able to implement a variety of steps and backup plans that support systematic changes which can then be scheduled to occur over a period of time. These leaders can be more effective in achieving organizational  goals with successful outcomes because in the planning process they recognized the need to develop a long term strategies.

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To resolve differences, however, all parties involved require an openness and willingness to do the hard work to achieve positive outcomes. The ability, for example, for a leader to acknowledge and therefore address their own behavioral shortcomings, which can include a form of workplace bullying, is one kind of effective management skill that can help with solutions that will resolve conflicts.  This is not always easy, as it requires a leader’s ability to recognize and acknowledge their own weaknesses, facing the possibility that their behavior may have health-harming effects, especially if they engage in the mistreatment of others.

This may be especially true for leaders that have a limited level of education. Many uneducated leaders like these, rely on outdated views and aggressive behavior passed down from generation to generation from strict cultural beliefs to justify their strategies, which often include verbal and psychological abuse. Many people with these views that are in leadership positions, are typically ignorant that their behavior is out of line. In fact, many do not perceive their conduct as offensive, nor are they able to recognize their intra-personal conflicts can interfere with their ability to comprehend that their behavioral choices serve as obstructions in the development of quality personal relationships with others, whether at home or at their place of employment.

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Organizational leaders of this nature, display little concern about the passions, goals, or outcomes of others. If they had more compassion for the needs of others, or took the time to engage and connect more with staff members as organizational partners, rather than treat them as pawns to achieve organizational goals, these leaders could help create an atmosphere that is more conducive to achieving win-win solutions. However, when both parties are fixed in their position and are uncooperative, especially if they display a lack of mutual trust and respect, or reveal an ease in with they can express a deep level of frustration and anger, solutions will inevitably be more difficult to achieve.

Unfortunately, even with counseling and guidance, however, sometimes disputing parties are still unable to resolve their differences and may have to engage the legal system to resolve the issue. Without a willingness to (a) find tradeoffs; (b) deal with important issues rather than trivial ones; (c) find areas of agreement; and (d) focus on ideas and information rather than personalities, a resolution will be hard to reach. The negative effect of these kind of conflicts can ultimately result in noncompliance of orders and decisions in all parties involved. Managers that reduce the efforts to resolve conflicts, display a passive resistance, and engage in unethical behavior, reflect a kind of leadership that is incapable of brokering solutions. In his book, Organizational Behavior, Donald Baack (2012) reminds us that leaders who are unable to find solutions, work through conflicts, and fail to resolve staff members differences with peaceful resolutions, will eventually have to face the bankruptcy of their business as well as the dissolution of valuable relationships  (Baack, 2012).

Secret Weapon

Looking over our research work this week, we discovered that conflict resolution and solution requires a level of commitment from leaders who understand the concerns and essentials of all the parties involved. When all the players are willing to negotiate and find a solution that includes the examination of all the steps required to address the conflict, the resolution will inevitably lead to one of three outcomes: (1) a win-lose situation, (2) a lose-lose situation (compromise), or (3) a win-win solution (Baack, 2012). In conclusion, while conflict may prevent workers from experiencing job satisfaction in an organizational environment, strong effective leaders who can identify the source and level of a conflict are in a better position to successfully address them to achieve a favorable outcomes and maintain a pleasant working environment; one where everyone feels valued and appreciated equally.

Well, that’s it for this week. Thanks for tuning in … until next time … stay organized!

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“You don’t always have to fight to win. Give peace a chance.” ― Lailah Gifty Akita

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For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit:

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References

Baack, D. (2012). Organizational behavior. San Diego, CA: Bridgepoint Education, Inc.

The Nature of Conflict

Published October 21, 2015 by Mayrbear's Lair

 

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This week we began a discussion on how to face conflicts in an attempt to manage them more effectively. Today, we continue our examination by first acknowledging a significant component: that practically every conflict begins with someone or something violating an individual’s rights, boundaries, or comfort zone. While the primary ingredients in any conflict are the individuals involved, conflicts tend to spring from the same litany of sources for all people (Cowan, 2003).  To begin pinpointing the source of a conflict, a closer analysis can help determine the stage of the conflict – whether it is in the latent; perceived; felt; or open stage.

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To help us comprehend the nature of a conflict more clearly, we will analyze one case study of a situation that developed between two organizations we will identify as Company S and Company B. This examination is meant to help us assess what options are available to leaders to help avoid similar conflicts.

Our case study begins with Company S, a small company that sought payment for services rendered to a big company, Company B. In analyzing the situation, we discovered that the small firm, Company S, submitted an invoice for remittance to the big one, Company B, for providing services that required the small firm’s specialized set of skills. However, rather than paying the full amount, Company B rendered payment that represented only a fraction of the sum due. By engaging in this kind of conduct, especially without reaching out to Company S to offer an explanation, Company B’s actions naturally resulted in the creation of a difficult conflict. This action transmitted a clear message; one that revealed a kind of leadership from Company B that had no issue engaging freely in unethical conduct. In short, rather than honor the smaller company’s rates and terms of services, Company B chose to employ a strategy that communicated a form of workplace bullying by refusing to adhere to the terms and conditions laid out by the smaller firm.

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Analyzing a situation like this, a perceptive, strong leader would recognize that the strategic actions of the larger firm revealed a reckless form of leadership; one that displayed a willingness to risk creating conflict in order to achieve short term solutions. Effective leaders also comprehend that this form of conduct, revealed from Company B’s leadership, also jeopardizes the possibility of developing a good working relationship with Company S. Furthermore, a smart leader understands that Company B’s actions also put the firm in jeopardy by risking long term consequences that could ultimately tarnish the firm’s reputation from any negative attention or publicity that could ensue from the exposure of unethical practices.

Had the leaders from the big organization at Company B, engaged in more ethical strategic management practices, rather than pursuing the kind of conduct hagglers exhibit in an attempt to receive lower rates, like sheep merchants at a flea market, they could have avoided this conflict altogether. Leaders of large powerful firms that use small firms or independent contractors as mere pawns to achieve organizational goals, are most certain to create conflicts and also face risking a serious breach of trust from their shareholders by deliberately choosing to engage in methods of ethical misconduct.

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In his book, Taking Charge of Organizational Conflicts, Cowan’s  (2003) research also revealed that relationships and organizations suffer when conflicts are not resolved. Plus, they also have a profound affect on those in the organization directly involved as well as those who are not. The truth is, everyone connected with a conflict, including the innocent bystanders, can be affected at some kind of personal level (Cowan, 2003).

Once leaders are able to address the conflict, steps to resolution can begin by identifying some of the following elements: (a) the parties involved, (b) the issues disputed, (c) the positions of the parties, and (d) the parameters of the bargaining zone. If leaders do not address these components, unresolved conflicts and disruptions can lead to disastrous consequences, especially if the tension continues to build and both sides resort to whatever method available to release aggression and seek justice for having their rights violated.

Although the psychological climate for negotiation can seem bleak, individuals and leaders of organizations that are faced with conflicts, will require strong leadership skills to work through them. The leaders who achieve the most successful results are those that are open to active listening, gather all the information available from the players involved, and engage in practices of transparency and accountability, to help them reach their goals.

That’s a wrap for our discussion today. Until next time … do your best to find ethical solutions when conflicts arise and stay organized!

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“You can’t solve problems until you understand the other side.” – Jeffrey Manber

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For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit:

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References

Cowan, D. (2003). Taking charge of organizational conflict (2nd ed.). Fawnskin, CA: Personhood Press.

Causes and Consequences of Social Change

Published October 9, 2015 by Mayrbear's Lair

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Today we conclude our focus on this week’s topic of social change as we take a closer look at the causes of consequences. To begin our analysis, we must first acknowledge that we reside in a bewilderingly complex world where a large number of the populace seem to think it is impossible to make sense of. In other words, it is easier for people to give up, disconnect, and concede their uniqueness to the tramlines of programmed convention (Icke, 2012). The fact is, that indeed, it is a considerably different place from the world we came to recognize as children, or from even that of ten years ago. As we discussed this week, there are many reasons for these changes, one of which includes the significant incidents that occur, like active shooter events, that continue to help shape our evolution.

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To help bring about social change it is important to differentiate between the causes and consequences of an event to better comprehend the impact it may have. For instance, in the social sciences, causes are implications, not things that are self-evident from a given set of observations (Harper & Leicht, 2011). This can make analysis and documentation of significant events a difficult task, whether arbitrarily treated as a cause or consequence. To complicate matters further, a biographer, on the one hand, may view and describe a noteworthy event with a different perspective than that of a social scientist. For example, a social scientist may be interested in how a significant event would impact the culture’s values, problems, fears, as well as the collective hopes and dreams that people share; whereas a biographer on the other hand, would tend to focus their investigative strategy on the story they are covering without the conjecture of outcomes. Meanwhile, a historian may implement both strategies in their attempt to reveal the process, progress, evolution, and development of said event.

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One significant event that had great impact on the country was the mortgage and loan crisis. The 2007 mortgage crisis caused panic because the financial turmoil of the US Economy impacted the world. This resulted from too much borrowing and a severely flawed financial modeling that was largely based on greed and fraudulent practices as well as the assumption that home prices would only continue to increase. One noteworthy consequence of the mortgage crisis, in the meantime, was that a shocked public discovered how leveraged the world is. The long term consequence, however, resulted with bankers, lawmakers, consumers, and business people all working diligently to reduce the paramount effects from that crisis.

In reality, the reverence for home ownership was the central theme of that American experience. It emerged from the mindset of making home loans more available to everyone. In their book, Reckless Endangerment, Morgenson and Rosner (2011) state that: “The Federal Housing Enterprises Financial Safety and Soundness Act actually encouraged unsafe and unsound activities at both Fannie Mae and Freddie Mac by assigning them a new affordable housing mission. Under the law, the companies had to use their mortgage purchases to help provide housing to those across the nation who had previously been unable to afford a home” (p. 25).

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The consequences of mortgage and loan crisis affected many cities and communities severely. As a result, many local mortgage and loan organizations suffered bankruptcy and left many individuals unemployed and destitute. Furthermore, thousands of families became homeless and lost their homes to foreclosure. Can an event like this ever occur again? Sadly, Morgenson and Rosner (2011) seem to think so. In fact, they eerily contend it most certainly will, because Congress decided against fixing the problem of too big to fail institutions when it had the opportunity to do so (p. 304). Only time will tell.

Well that’s it for this week. Keep learning and stay organized!

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You can only realize change if you live simply. Once people want enormous excess, you can hardly do social change. – Bell Hooks

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For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit:

Mayr’s Author Page.

References:

Harper, C., & Leicht, K. (2011). Exploring social change American and the world (6th ed.). Saddle River, NJ: Prentice Hall.

Icke, D. (2012). Remember who you are: Remember where you are and where you come from. Isle of Wight, UK: David Icke Books.

Morgenson, G., & Rosner, J. (2011). Reckless endangerment (1st ed.). New York, NY: Times Books.

The Road to Effective Leadership (Part 1)

Published September 28, 2015 by Mayrbear's Lair

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What is it that makes a spiritual leader like Pope Francis appeal to so many? How does a man like Donald Trump attract thousands of voters to align with his campaign? Is there a common driving force or a key component that is behind the strategies of these popular leaders which has proven effective in their ability to shape the attitudes of the masses? The evidence suggests there is and that the driving force behind them can be identified in one word: ethics. In other words, both leaders are driven by an energy to take action, based on their perceptions of what they consider ethical behavior. That is the driving force that has helped pave their paths as effective leaders.

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A few weeks ago, as the world tuned in to watch the National Republican Debate, our discussions were prompted by the various communication techniques and strategies each candidate utilized to convince voters why they were the best contender to lead this great country. Last week, the United States welcomed Pope Francis on his very first visit, and many of us were so deeply moved by the warmth of his presence, his transparency and humility, we were inspired to take the time and listen to the messages he transmitted to us as a global community.

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Witnessing the infectious energy and authority behind the Pope’s communication skills, we decided to focus our discussions this week on the strategies that he, and other notable world leaders implement that make them so appealing. In other words, what is it about certain world leaders, like Mahatma Ghandi, Mother Theresa, and Nelson Mandella that makes us take notice of them, while so many others communicating a similar message are lost in the shuffle? How is it that a gentle spirited man like Pope Francis has been able to take the global arena by storm, to inspire both practicing and non-practicing Catholics alike, to tune in to the wisdom of his compassionate words?

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On the other hand, how are leaders like Vladimir Putin and Donald Trump, who implement tactics from the opposite side of the spectrum, able to inspire the masses? Leaders like these use strategies that are based on what many construe as a kind of narcissistic confidence — one that relies on the use of explosive behavior, harsh language, and tough love, yet their tactics equally stir strong emotion from the crowds that follow them. How does their perception of ethical behavior motivate the masses to rally behind them? These are a few of the questions we will attempt to address this week as we take a closer look at some of the ethical components popular world leaders utilize to help them motivate behavioral change as effective global leaders.

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That’s a wrap for today. On Wednesday we will continue this discussion as we examine why some leaders reach successful outcomes, while others are ineffective at producing positive results. Until then … Stay organized!

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This is important: to get to know people, listen, expand the circle of ideas. The world is crisscrossed by roads that come closer together and move apart, but the important thing is that they lead towards the Good. – Pope Francis

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Communication and Meaning

Published September 23, 2015 by Mayrbear's Lair

Broken Communication

In simple terms communication can be defined as the transmission, receipt and the processing of information. This data consists of anything that has meaning or can evoke a response. It involves the transference of data or information from one entity or group to another. This information can range from anything trivia to the most complex forms of communication. Since the information takes a variety of forms including words, symbols, numbers, an individual concept, or a group of ideas combined, the recipient must be able to interpret or comprehend the meaning of the transmission.

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On Monday’s post, we identified two levels of communication that exist in a business arena: (a) interpersonal communication – communication that takes place between individuals or from one individual to a small set of people; and (b) communication systems that provide methods and technologies to transmit data throughout the organization. In his book Management Communication, Donald Baack (2012) reveals that communication systems within an organization also include both intra (within) and inter (between) group dynamics as well as the most complex methods of moving information throughout the company (Baack, 2012). For example, interpersonal communication can occur between a supervisor and an employee; from employee to employee; or between a supervisor to a team of staff members. Communication systems, on the other hand, can occur between members of a team or group; between two or more groups; from management channels; as well from informal channels which include the gossip and rumor mills.

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In the meantime, in today’s business arena, the use of modern technology has had both a positive and negative impact on organizational communication. In the e-book, Breaching Communication Barriers (2013), my research revealed that the positive aspect of communicating in the modern world is that there are many avenues available to us for sending messages due to advancements in technology. In today’s global marketplace, we can now transmit messages instantly, via email, voicemail, telephone, face-to-face, video mail, voice texting, via Skype technology, and text messaging. In the meantime, the negative impact these technological advances in communication have had is that individuals now rely heavily on the use of technology for communication which refrains them from engaging in real-time conversations. This component can distort transmission. Without the ability to engage in nonverbal cues like eye contact, body language, and facial expressions, messages transmitted more often than not are received distorted and lead to misunderstandings, bad feelings, and tend to create more conflicts where none existed. In other words as the means of transmitting messages continues to evolve, we must take more care to ensure messages are received as they were intended to be delivered, because without the use of nonverbal cues to provide critical information, messages can be interpreted incorrectly resulting in chaotic outcomes.

That’s it for today. We will continue this discussion on Friday’s post! Until then … stay organized!

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Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. – Buddha

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For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit:

Mayr’s Author Page.

References:

Baack, D. (2012). Management Communication. San Diego, CA, USA: Bridgepoint Education.

Berry, M. A. (2013). Breaching Communication Barriers (Vol. 2). (C. Angela, Ed.) USA: Kindle Direct Publishing.

The Fine Art of Communication

Published September 21, 2015 by Mayrbear's Lair

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As many in the United States tuned in to the recent Presidential debates on CNN, what made the event  particularly interesting to me, was witnessing the variety of ways  and the manner in which each candidate chose to communicate their messages. In my own life circumstances, business and personal, one of the most challenging aspects for me has been figuring out how to navigate the various forms of the communication process effectively, not only to get my point across, but to make my voice heard and be certain that the message was understood and received successfully. So I was inspired to focus this week’s posts on the topic of communication.

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When we take a moment to analyze and really think about it, we must acknowledge that the communication process affects nearly every avenue of our lives. Beginning from a child’s first words continuing to the end of life’s journey, communication affects: (a) what and how we learn, (b) how we interact with one another, and (c) the path we choose to make our living. Individuals, for whatever reason, that experience difficulty communicating, will be at a disadvantage. People that are gifted at the communication process, on the other hand, can typically achieve more successful outcomes in both their careers and personal lives.

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In his book, Management Communication, Donald Baack (2012) points out that in the business arena the ability to communicate innovative ideas is what can lead to big profits (Baack, 2012). For example the e-commerce and Internet industry evolved from an idea that computers could communicate to each other through technological advances. The notion that consumers would appreciate having a front porch coffee experience in a public setting helped Starbucks achieve phenomenal levels of success. These are a few instances of how company leaders developed new products and improved production systems to meet consumer needs. They were all derived from having great ideas that were communicated in a way that motivated staff members to take action and achieve their goals.

In order to achieve successful levels of communication and enjoy both a successful business career and personal life, it is important to understand that not only does an individual have to develop good communication skills, they must learn how to implement those skills to the task of managing in a business arena. Both of these concepts can be enhanced by including the significant component of critical thinking in the decision-making process. In the e-book, Breaching Communication Barriers, (2013) my research revealed that employment recruiters looking for top performers, specifically target their searches to include individuals with strong leadership qualities that consist of good communication skills because they want leaders who can be the potential ringmaster’s that will motivate staff members to enthusiastically take action and help them reach organizational goals (Berry, 2013).

Self-Confidence

Another positive aspect of developing strong communication skills is that it builds self-confidence and self esteem. This component helps individuals embrace who they are, because they can acknowledge their strengths and talents with confidence. Individuals that feel confident are in a better place to focus their efforts and bring new ideas more enthusiastically into the arena. Equally important is that effective communicators are confident transmitting the acceptance of their own weaknesses. This is because they feel secure that they can transmit a message effectively that they are seeking support or assistance from others who may be more qualified or experienced, content that they are still capable of managing their challenges with dignity. This is important because many people are quick at pointing out flaws in themselves and others, without considering that making errors does not define the individual, nor does it affect their strengths. In the meantime, if communication problems do persist and barriers have not been identified or addressed, it can create a hostile and toxic situation which ultimately can contaminate a healthy working and/or living environment.

That’s it for today’s post! Next time will continue our discussion on developing good communication skills. Until then … Stay organized!

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A Wise person speaks because they have something to say; the fool speaks because they have to say something. – Plato

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Marie review Breaching

 

For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit:

Mayr’s Author Page.

References:

Baack, D. (2012). Management Communication. San Diego, CA, USA: Bridgepoint Education.

Berry, M. A. (2013). Breaching Communication Barriers (Vol. 2). (C. Angela, Ed.) USA: Kindle Direct Publishing.

Administrative Law

Published September 18, 2015 by Mayrbear's Lair

Administrative-Law

Today we will conclude our discussion on business law by taking a closer examination of Administrative Law. Seaquist (2012) explains that the state or federal administrative agencies are the least visible institutions that create laws. The members of these entities are appointed by government leaders and typically operate as semi-independent organizations that are required to report to Congress and the general public. For instance, when Congress attempts to regulate the nuclear energy and the effects of industrial waste and pollution, the Nuclear Regulatory Commission was created and empowered with the ability to both develop and enforce policies to maintain safe civil use of nuclear power (Seaquist, 2012). Congress itself, has the power to enforce these regulations, however, many of the members lack the time, experience, or expertise, to engage in micromanaging these kinds of regulations.

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This also holds true for other entities whose prime directive is to regulate business industries such as the Federal Aviation Administration, the Federal Trade Commission, and The Exchange Commission, to name but a few. Seaquist further explains that administrative agencies are also set up at the state level by state legislatures and governors to help them maintain and regulate businesses making sure they abide by governmental policies and functions. In other words, they have the full force of the law to support the various components of their administrative statutes. However, like many laws, most administrative rules and agency decisions are subject to judicial review, where they can be assessed by the courts when challenged.

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The one factor that all these agencies have in common is a the need to regulate a highly technical business arena to enforce safety and fair practices. The truth is that these administrative entities are empowered by either the legislative or executive branches at the state and federal levels, to assist in carrying out and maintaining policies, because the larger governing bodies lack the time or expertise to do so.

Well, that’s a wrap for this week. Thanks for tuning in! Have a great weekend and remember … keep working on those organizational management skills!

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At his best, man is the noblest of all animals; separated from law and justice he is the worst. – Aristotle

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Accelerated Learning Ebooks Aug 2015 3

For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit:

Mayr’s Author Page.

References:

Seaquist, G. (2012). Business law for managers. San Diego, CA: Bridgepoint Education, Inc.

Getting to Know Different Kinds of Law Systems

Published September 16, 2015 by Mayrbear's Lair

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Today’s post is focused on the variety of business laws that exist. We begin by explaining this topic in simple terms – business laws are created to outline the rules of behavior that a governing body imposes on citizens to benefit society. In other words, business laws are a representation of the governing body’s subjective interpretations of rules on how to manage a society, by the implementing a combination of tradition, logic, and precedent.

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In her book, Business Law for Managers, Gwen Seaquist explains that the Federal Government has specific limitations in its ability to legislate so it delegates power for certain issues to each individual state. In other words, there is no “individual” law like certain countries which have established a legal system based on civil law or codified statutes alone. Civil Law Systems like those that exist in Europe and South America, appear more efficient, because they provide little room for judicial interpretation and attorney intervention. In these kinds of systems, trial by jury is not optional, therefore, judges are required to apply the law in swift predictable verdicts because these laws take a long time to evolve or change. Common Law Jurisdictions, however, like those established in the United States and Great Britain, allow much more room for litigation (Seaquist 2012). Therefore, company leaders interested in achieving their goals with successful outcomes, ensure their managers are educated in business laws so they are better prepared for any potential threats they may face.

Federal-vs-State

Many agree, however, that one of the reasons comprehending the law is so challenging, is due to the fact that the legal systems constitute a great number of “factions” all of which function simultaneously, because of federal, state, administrative,  local, and the many other numbers of laws that exist. For example, take into consideration that each of the 50 states consists of a legislative body that has the ability to pass their own statutes! This means that each individual state has its own court system which rules on cases that can result in judicial law. To complicate matters even further, is the fact that functioning at the same time, is Congress – the federal legislative body that determines federal statutes, in the federal courts, which result in federal laws. This explains why studying the law can be so complicated, but an essential element for business leaders that intend to manage successful companies.

Well … that wraps up today’s post. On Friday we will conclude up our discussion on Business Law and take a closer look at Administrative Laws. Until then … stay organized!

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All, too, will bear in mind this sacred principle, that though the will of the majority is in all cases to prevail, that will to be rightful must be reasonable; that the minority possess their equal rights, which equal law must protect, and to violate would be oppression. – Thomas Jefferson

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mission on sale now

For more information on Media Magic, our digital publications, or to purchase any of our accelerated learning Business Life titles, please visit:

Mayr’s Author Page.

References:

Seaquist, G. (2012). Business law for managers. San Diego, CA: Bridgepoint Education, Inc.

Summer Vacation

Published June 22, 2015 by Mayrbear's Lair

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Summer means happy times and good sunshine. It means going to the beach, going to Disneyland, having fun. – Brian Wilson

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Grad gifts mission-breaching

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Online Marketing Strategies

Published May 18, 2015 by Mayrbear's Lair

online-marketing

As part of the research work for my master’s program in Organizational Management at Ashford University, I was asked to define what viral marketing is and explain why it is a valuable online marketing strategy. One thing I was sure that my investigative work would uncover is that viral marketing is a very effective strategy advertisers use to spread their message from one person to another. In fact, this is a tactic that counts on individuals’ ability to get excited about something so that they will go out and share it with friends and family through various social media outlets.

iPhone 6

The research work I conducted helped me understand various reasons why things like wristbands, nonfat Greek yogurt, the Atkins and South Beach diets, iPhones, and the Macarena caught on. In his book, Contagious: Why Things Catch On, Berger (2013) explained that fads like these are forms of social epidemics – instances where ideas, products, and behaviors became a part of public consciousness that was helped spread by word of mouth. According to Berger’s research, there are three main reasons why products go viral: (1) they are innovative products of high quality or ideas that offer value; (2) they are products or services that have been given discounts or offer equal value as their pricey competitors; and (3) they offer unique advertising efforts (Berger, 2013). Although it is fairly easy to identify samples of social contagion, it is actually much more difficult to get something new to actually go viral.

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One reason some products and ideas become sensations is because they are just better products. In other words, when items come along that function more efficiently or offer a unique experience, people tend to want to own them. For example, earlier models of television and computer monitors were large and weighed considerably. Flat screen sales skyrocketed because they offered larger screens and weighed less. It doesn’t take a rocket scientist to figure out why these items became a sensation.

Value of Strategic Management Aug 2014

In my eBook (also available in audio book format), The Value of Strategic Management (2014), my research work provides more details on how companies strategically develop management plans to entice consumers and get them excited about their brand so that they will take some kind of action to help spread the word. This research work also helped me understand how the Avon Company came up with a marketing plan to breathe new life into the firm that was once an industry leader in direct sales beauty products. What I discovered is that leaders at the Avon Company came up with an effective marketing plan, that was aimed to excite a new generation of women about their innovative new products. In doing so, they were instrumental in helping the brand regain momentum and earn them a higher status in the global marketplace (Berry, 2014). In short, leaders that focus their online marketing strategies to appeal to consumers emotions, are in a better position to encourage viral marketing and improve the firm’s overall performance.

That’s it for today! On Wednesday we will continue our online marketing discussion. Until then … stay organized!

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“The present is theirs; the future, for which I really worked, is mine.” – Nicola Tesla

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Graduation Ad Ethics and Mission

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References:

Berger, J. (2013). Contagious: Why things catch on. New York, NY: Simon and Schuster.

Berry, M. A. (2014). The Value of Strategic Management. USA: Amazon Digital Services, Inc.