In the business world the key to effective communication lies in recognizing your target audience. The protocol in addressing a staff member of elite status requires a conscious effort to engage in a more formal respectful tone, while an informal casual rapport is common among peers and subordinates. Former Hewlett-Packard CEO Carly Fiorina states, “Leadership requires a great degree of self-awareness” (Baack, 2012). That kind of awareness plays a big role in our responsiveness within the corporate arena.
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